Greenlight Financial Technology28.04.2026
Senior Product Manager, Website
Full TimeAtlanta (Remote Friendly)
Обязанности
- 01Own the website product strategy, vision, and prioritized roadmap in partnership with Marketing, Brand, Engineering, Design, and Analytics
- 02Lead a product development team to deliver on your vision and user/business outcomes
- 03Design and execute A/B and multivariate testing strategies across marketing pages, signup flows, onboarding, and upsell experiences
- 04Build a structured experimentation backlog informed by analytics, user behavior insights, and growth hypotheses
- 05Develop and lead the full-funnel Conversion Rate Optimization (CRO) roadmap
- 06Work closely with our Product Analytics partners to run experiments and understand our users and how they interact with our products
- 07Own the Contentful CMS strategy: govern content architecture, define structured content models, and enable Marketing and Brand teams to publish and iterate without engineering dependency
- 08Manage the MarTech stack in partnership with Marketing - overseeing tracking implementations, tag management (e.g., Google Tag Manager), analytics instrumentation (GA4, Segment), and ensuring data integrity across tools
- 09Partner with Marketing Ops to evaluate, integrate, and optimize tools across the personalization, SEO, testing, and analytics stack
- 10Define and monitor KPIs including conversion rate, bounce rate, session-to-registration rate, and downstream retention metrics; report progress to leadership regularly
- 11Manage the Shopify site, apps and funnel optimizations for ecommerce
Требования
- 016–8+ years of product management experience, with at least 3 years directly owning a consumer-facing website in fintech, consumer SaaS, or a high-growth B2C company
- 02Specialization in Conversion Rate Optimization (CRO), product growth and performance UX roles
- 03Hands-on experience with Contentful - you understand content modeling, structured content design, and how to empower non-technical teams to self-serve
- 04Deep expertise with Optimizely (or a comparable platform) - you’ve built and managed large experimentation backlogs and know how to design statistically sound tests with analytics, and proven record of maximizing learnings from the available web traffic
- 05Proven CRO track record - you have concrete examples of experiment-driven conversion improvements across acquisition or onboarding funnels
- 06Data-driven decision-making: comfortable working closely with analysts or writing SQL to pull and interpret behavioral data; proficient in Mixpanel or similar
- 07A strong technical background and understanding of basic web and front-end technologies, as well as experimentation best practices
- 08Hands-on experience managing MarTech stacks and marketing tracking implementations
- 09A collaborative mindset and ability to manage cross-functional projects
- 10Ownership mentality - this role proactively identifies gaps in product, process, and measurement and drive improvement without being asked
- 11Excellent written and verbal communication skills; comfortable presenting strategy and results to senior leadership
- 12Ability to work under pressure, meet deadlines, and handle multiple projects simultaneously in a remote team environment
Условия
- 01Medical, dental, vision, and HSA match
- 02Paid life insurance, AD&D, and disability benefits
- 03Traditional 401k with company match
- 04Unlimited PTO
- 05Paid company holidays and pop-up bonus holidays
- 06Professional development stipends
- 07Mental health resources
- 081:1 financial planners
- 09Fertility healthcare
- 10100% paid parental and caregiving leave, plus cleaning service and meals during your leave
- 11Flexible WFH, both remote and in-office opportunities
- 12Fully stocked kitchen, catered lunches, and occasional in-office happy hours
- 13Employee resource groups
- 14Greenlight provides a competitive compensation package with a market-based approach to pay and will vary depending on your location, experience and skill set