Greenlight Financial Technology07.05.2026
Senior Product Manager, Growth
Full TimeAtlanta (Remote Friendly)
Обязанности
- 01Own the end-to-end registration funnel: from the moment a visitor lands to the moment they become an active Greenlight family
- 02Identify and eliminate friction at every step: form design, identity verification, plan selection, payment, and onboarding handoffs
- 03Build and maintain a prioritized experiment backlog informed by funnel analytics, user research, and competitive teardowns
- 04Target 6+ experiments per month, designing tests that are statistically sound, fast to ship, and easy to learn from
- 05Define and own the primary success metric: reg conversion rate (reg complete / sessions) across the full funnel, with reg start as a leading indicator
- 06Tier experiment surfaces by traffic volume prioritizing high-volume flows where you can call wins on statistical significance in reg complete
- 07Optimize for quality of registrations, not just volume - track downstream signals including engagement and early retention
- 08Run A/B and multivariate tests across registration screens, pricing displays, plan framing, onboarding steps, and upsell surfaces
- 09Develop strategic growth initiatives beyond incremental optimization
- 10Work closely with Marketing to ensure continuity between ad creative and landing/registration experience: reducing intent-to-action drop-off
- 11Partner with the Upgrades PM to create a coherent journey from acquisition through premium conversion
- 12Bring customer psychology to your decision-making: understand what motivates parents to start, what creates hesitation, and how to design flows that build confidence at each step
- 13Write sharp, actionable product requirements that unblock engineering rather than constrain it
- 14Work in an agile environment with a dedicated pod: maintaining high execution velocity while managing Legal and Compliance review in a regulated industry
- 15Communicate experiment results, product bets, and roadmap priorities clearly and regularly to senior leadership
- 16Iterate quickly: use post-launch data to inform the next experiment before the current one is cold
Требования
- 016+ years of product management experience, with a focus on conversion funnel optimization, growth, or registration/onboarding in a consumer-facing product
- 02A proven experimentation track record - you’ve run high-velocity experiment programs (4+/month) and know how to design, call, and sequence tests for maximum learning
- 03Deep comfort with funnel analytics: you should be ready to pull your own data, know your way around SQL or BI tools (Mixpanel, Amplitude, Looker), and can distinguish signal from noise
- 04Strong cross-functional instincts - you’ve navigated complex stakeholder environments including Risk, Legal, Compliance, and Payments, and know how to move fast within constraints
- 05Executive presence: you communicate up and across clearly, adapt your message to your audience, and don’t wait to be asked for updates
- 06Ownership mentality - you proactively identify gaps, propose solutions, and follow through. You don’t need a playbook to get started
- 07Urgency and scrappiness: experience in fast-paced, high-growth environments where speed matters and you figure things out yourself
- 08Customer psychology instincts - you think about why users behave the way they do, not just what they do
- 09Preferred experience: Experience with mobile or app-based registration and onboarding flows
- 10Familiarity with KYC, identity verification, or regulated financial product flows
- 11Experience working in a subscription or freemium model with a focus on trial-to-paid conversion
Условия
- 01Medical, dental, vision, and HSA match
- 02Paid life insurance, AD&D, and disability benefits
- 03Traditional 401k with company match
- 04Unlimited PTO
- 05Paid company holidays and pop-up bonus holidays
- 06Professional development stipends
- 07Mental health resources
- 081:1 financial planners
- 09Fertility healthcare
- 10100% paid parental and caregiving leave, plus cleaning service and meals during your leave
- 11Flexible WFH, both remote and in-office opportunities
- 12Fully stocked kitchen, catered lunches, and occasional in-office happy hours
- 13Employee resource groups
- 14Competitive compensation package with a market salary