Greenlight Financial Technology24.04.2026
Senior Growth Marketing Manager
Full TimeAtlanta (Remote Friendly)
Обязанности
- 01Own Performance Marketing Execution. Hands-on, end-to-end performance marketing strategy driving efficient customer acquisition and long-term revenue (LTV) growth on dedicated channels and identified areas of the business.
- 02Optimize Marketing Acquisition Execution. Manage and scale core performance channels with expertise on Meta Ads, Google Ads (Search, YouTube, PMax) and other core performance/direct response marketing channels; continuously optimizing toward CAC, ROAS, and LTV targets.
- 03Execute Advanced Bidding & Optimization. Leverage deep expertise in platform algorithms, bidding strategies, audience signals, and campaign structures to drive double-digit gains in both growth and efficiency.
- 04Build Scalable Growth Engines. Develop and execute integrated, performance-driven marketing plans across paid, owned, and partner channels, aligning messaging, creative, and user experience to maximize conversion while maintaining Greenlight brand standards.
- 05Manage Marketing Investment Portfolio. Own budget allocation and optimization across campaigns using a portfolio approach, dynamically shifting spend to maximize marginal returns and scale efficiently.
- 06Understand Unit Economics and Contribute to Channel Forecasting. Build and manage detailed forecasts across spend, volume, and efficiency metrics (e.g., CAC, LTV, ROAS, payback), using data to inform decisions and ensure sustainable, profitable growth.
- 07Optimize the Funnel End-to-End Through Cross-Functional Teams. Identify and execute opportunities across the acquisition funnel, from ad creative through landing page and onboarding, leveraging CRO, creative testing, and audience iteration to improve conversion rates and LTV/CAC ratios.
- 08Drive Automation & Operational Excellence. Implement automation, AI tools, and scripting to improve campaign management velocity, reporting, and optimization workflows—establishing repeatable processes that increase speed, accuracy, and scale.
- 09Establish Scalable Testing Frameworks. Build and operationalize statistically rigorous testing frameworks across channels, creatives, and landing experiences to enable rapid experimentation and continuous performance gains.
- 10Translate Ecosystem Strategy into Action. Understand the role of each channel within the broader marketing ecosystem, leveraging attribution models and channel-specific metrics to optimize overall performance and business outcomes
Требования
- 018+ years of experience in performance marketing or growth, with deep hands-on ownership and expertise of key performance marketing channels; Meta Ads, programmatic media, Google Ads (Search, YouTube, PMax).
- 02Proven track record of driving double-digit growth and efficiency improvements in CAC reduction + LTV increases over short time horizons (ie quarterly YoY).
- 03Deep understanding of platform algorithms, bidding strategies, and campaign optimization techniques across major paid channels.
- 04Strong experience with programmatic buying and bidding strategies, with the ability to evaluate and scale incremental channels.
- 05Expertise in unit economics and forecasting, including CAC, LTV, contribution margin, and payback periods.
- 06Experience implementing automation (AI tools, scripts, workflow systems) to improve execution speed and marketing performance.
- 07Strong background in creative testing, CRO, and funnel optimization, with a data-driven experimentation mindset.
- 08Experience managing both DTC ecommerce and/or subscription products and cross-selling.
- 09Demonstrated ability to operate as a highly autonomous individual contributor, owning strategy and execution end-to-end.
- 10Strong cross-functional collaborator, able to influence product, analytics, and creative teams to unlock growth.
Условия
- 01Medical, dental, vision, and HSA match
- 02Paid life insurance, AD&D, and disability benefits
- 03Traditional 401k with company match
- 04Unlimited PTO
- 05Paid company holidays and pop-up bonus holidays
- 06Professional development stipends
- 07Mental health resources
- 081:1 financial planners
- 09Fertility healthcare
- 10100% paid parental and caregiving leave, plus cleaning service and meals during your leave
- 11Flexible WFH, both remote and in-office opportunities
- 12Fully stocked kitchen, catered lunches, and occasional in-office happy hours
- 13Employee resource groups
- 14Competitive compensation package with market-based approach, discretionary performance bonus, equity rewards, medical benefits, 401K match, and more