Smartsheet11.05.2026
Manager, Marketing Campaign Operations
Bellevue
Обязанности
- 01Lead and manage globally distributed team of Marketing Automation Specialists
- 02Set clear, measurable expectations for performance, quality, and delivery
- 03Build structured onboarding and role-specific training for new team members
- 04Manage day-to-day operations, escalations, and resourcing across time zones
- 05Own the operating model for the COE: intake processes, prioritization logic, SLAs, handoff protocols, and escalation paths
- 06Assign out all work to the team via our PMO system based on bandwidth, area of expertise, and urgency
- 07Build and enforce QA checkpoints and review standards for all campaign deliverables
- 08Develop playbooks and training documentation that encode best practices
- 09Continuously audit and improve processes to increase throughput, reduce error rates, and eliminate rework
- 10Define, track, and report on COE performance metrics: output volume, SLA adherence, error rates, rework frequency, and stakeholder satisfaction
- 11Conduct regular QA audits and retrospectives to identify recurring failure points and drive systematic fixes
- 12Independently own, drive and execute select marketing operations projects end-to-end
- 13Model the quality standards and execution practices you expect from the team by demonstrating them in your own work
- 14Lead audience segmentation strategy, working with Global Growth Marketing
- 15Manage your own priorities effectively without letting IC responsibilities and team leadership obligations conflict
- 16Serve as the primary operational interface between the COE and US-based campaign managers, demand leads, and other stakeholders
- 17Manage intake volume and capacity transparently
- 18Set realistic expectations, flag constraints early, and escalate conflicts before they become delivery failures
- 19Translate loosely defined campaign requests into clear, structured briefs the COE team can execute without ambiguity or back-and-forth
- 20Lead, develop, and grow a team of marketing professionals
- 21Provide coaching and direction within established company policies
- 22Create a culture of inclusivity, recognizing the strengths that individuals bring to the team to promote engagement and development opportunities
- 23Set clear objectives, evaluate progress, coach, train, and instill a high performance culture with focus on teamwork, and ownership
Требования
- 018+ years of experience in marketing operations or marketing automation in a B2B SaaS environment
- 022+ years managing or leading a team
- 03Expert-level Marketo knowledge across program architecture, smart lists, lead scoring, tokens, and campaign execution best practices
- 04Marketo Certified Expert (MCE) strongly preferred
- 05Solid working knowledge of Salesforce CRM, including campaign management, lead lifecycle, and reporting
- 06A track record of building operational infrastructure that enables teams to deliver high-quality work at sustained volume
- 07Exceptional attention to detail
- 08Direct, clear communication style with the confidence to push back, escalate, and hold the line on quality and process
- 09Working knowledge of HTML/CSS, with the ability to troubleshoot and edit email and landing page code as needed