Smartsheet30.04.2026
Global Account Based Marketing Director
-REMOTE
Обязанности
- 01Lead the overall ABM strategy to drive pipeline and engagement within strategic accounts
- 02Develop and execute account-based marketing programs, including 1:1, 1:Few, and scalable 1:Many engagement programs for high-value accounts
- 03Refine, evangelize, and operationalize account-based marketing at Smartsheet
- 04Own the strategy to create and deliver custom and targeted ABM programs aligned with sales goals
- 05Design, scale, and operationalize an ABM engine that connects brand, demand, and sales into a single motion at global and regional levels
- 06Develop highly relevant messaging for single accounts and account clusters
- 07Create and execute integrated ABM programs via insight intelligence, digital marketing, email, prospecting, direct mail, events, and web bespoke tactics
- 08Partner closely with Sales, SDRs, Field Marketing, Corporate Marketing, and Product Marketing teams to orchestrate 1:1 & 1:Few account messaging, outreach, and penetration
- 09Use predictive marketing, CRM, and marketing automation tools to monitor and orchestrate ABM outreach
- 10Analyze ABM program performance, define and track key performance metrics, and measure ROI to continuously optimize the ABM strategy
- 11Provide sales teams with relevant playbooks, collateral, and training to maximize program impact
- 12Coordinate with client-facing teams to gather feedback, adjust tactics, and synchronize outreach efforts
- 13Partner across Marketing (Product, Content, Digital, Field, etc.) to embed ABM best practices into global campaigns, launches, and customer expansions
Требования
- 0112+ years of experience in B2B Marketing
- 025+ years of experience in focused ABM marketing
- 03Extensive B2B marketing experience across a variety of mediums (messaging platforms, email, direct mail, digital ads, SDR scripts, marketing assets)
- 04Strategic thinking and planning competency with the capacity to develop and execute a comprehensive ABM strategy
- 05Data analysis and interpretation skills to identify trends, opportunities, and challenges in account data
- 06Ability to understand key buyer personas, including senior decision-makers, and develop tailored messaging and collateral
- 07Proven track record of designing and scaling multi-channel ABM programs that deliver measurable revenue impact
- 08Deep understanding of sales alignment, buyer journey orchestration, and the interplay between brand, content, and demand
- 09Experience with ABM intent tools, Salesforce, Marketo, and predictive analytics tools
- 10Self-starter with a 'can-do' attitude
- 11Ability to evaluate and navigate complex problems with multiple evolving variables
- 12Strong communication and influence skills with the ability to lead cross-functional teams
- 13Prior experience and success in leading high-performing teams
- 14Results-oriented with a passion for performance measurement and analytics
- 15Ability to manage multiple projects simultaneously with tight deadlines
Условия
- 01Full-time position reporting to the VP, Global Customer & ABM Marketing
- 02Location: Bellevue, WA office or remote within the US where Smartsheet is a registered employer
- 03Employer-subsidized medical, vision, and dental coverage for full-time employees
- 04401k match (50% of contribution up to the first 6% of eligible pay)
- 05Monthly stipend to support work and productivity
- 06Flexible Time Away Program plus Sick Time Off
- 07US employees covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans
- 0812 paid holidays per year
- 09Up to 24 weeks of Parental Leave
- 10Personal paid Volunteer Day to support the community
- 11Professional growth and development opportunities including access to Udemy online courses
- 12Company-funded perks (counseling membership, local retail discounts, personal Smartsheet account)
- 13Teleworking options from any registered location in the U.S. (role-specific)