Fin23.04.2026
Senior Product Marketing Manager
Dublin
Обязанности
- 01Shape the ICP and audience for Helpdesk - helping guide marketing and GTM teams on where to focus and direct campaigns and sales plays
- 02Lead positioning and messaging for the Helpdesk product area from first principles - owning the 1+1=3 story of Helpdesk + Fin and why the integrated platform delivers outcomes a standalone tool never could
- 03Define and build the narrative for Fin's AI-first Helpdesk vision - what it means, why it matters, and why Fin is uniquely positioned to deliver it - and bring it to market in a way that reshapes how buyers think about the category
- 04Partner with Product on how we communicate product investment and progress to existing customers - turning roadmap momentum into customer confidence that retains and expands accounts
- 05Build crisp, high-impact narratives and enablement that sales actually uses and establishes confidence
- 06Work closely with Customer Success and Account Management to ensure messaging lands with the customers who need to hear it most
- 07Create high-quality core PMM assets yourself: web pages, first call decks, narratives and scripts launch materials
- 08And maintain the core ‘brain’ of PMM context that feeds our AI-first approach
- 09Lead launches and go-to-market moments, working cross-functionally to deliver crisp messaging that fits for sales, campaigns and content needs
- 10Drive cross-functional alignment on what we're saying, why, and how it shows up everywhere - from the website to the sales deck to the customer email
Требования
- 015+ years in product marketing, ideally in B2B with a track record of shaping how complex products are understood in market
- 02You've owned a core product area end-to-end - from ICP and positioning through to launches and field enablement
- 03You've worked in fast-moving environments where the product ships faster than the messaging can keep up - and found a way to move at that pace without losing quality
- 04Experience with customer retention or expansion motions is a strong plus
- 05Excellent written communication - you write crisp briefs, sharp narratives, and synthesis memos that drive alignment
- 06Strong editorial judgment - you know the difference between a sharp positioning statement and marketing language that means nothing
- 07You push back on vague claims and force specificity - in your own work and in others'
- 08You read the docs, use the product, and dig into the tech before you craft a single message
- 09You're genuinely curious about AI - not just as a talking point, but as something you think about, experiment with, and engage with constantly
- 10You use AI tools fluently in your own work and are always looking for new ways to move faster and think sharper
- 11You don't hand off strategy and wait - you take it all the way to the asset, the launch, the field
- 12Strong judgment and the ability to work independently on large, high-stakes initiatives
- 13A systems thinker who builds messaging architectures and frameworks others can use, not just one-off assets
- 14You work well across functions, build trust quickly, and make the people around you more effective
- 15Ambitious and competitive - you set a high bar, think big, and want to win
- 16You'll go the extra mile and you're motivated by building something that leads the market
- 17Confident and decisive