Calendly27.02.2026
Principal Product Marketing Manager
Remote - US
Обязанности
- 01Lead product strategy influence (front-end impact)
- 02Shape product direction with Product Leadership by clarifying the market problem, target audience, differentiated value, and why it matters now
- 03Define positioning and narrative early for new products, including AI capabilities, translating technical concepts into customer value with appropriate expectations and trust
- 04Create alignment through strategy artifacts such as PR FAQs, narrative briefs, and executive decision memos
- 05Bring structure to ambiguity by reframing big picture positioning and roadmap conversations into the real decisions that need to be made, and guiding stakeholders to clarity
- 06Take ownership of the unique position Product Marketing is in to frame these conversations and bring these ideas up in a product meeting context
- 07Own high-impact GTM (senior-level execution)
- 08Lead go-to-market for major product bets, from planning to launch, adoption, and iteration
- 09Own the strategy for new product discovery across in-product surfaces, lifecycle, web, and enablement, and track impact through agreed metrics
- 10Partner with Growth and Product to improve discovery and adoption through testing, iteration, and performance reviews
- 11Work with research and product metrics dashboards to inform strategy, performance, and course corrections
- 12Adopt a “researcher mindset” to establish hypotheses, run learning loops with Growth/CS/Research (as relevant), and refine messaging based on market signal and customer feedback, especially for emerging AI-driven capabilities
- 13Craft clear and compelling messaging and positioning that scales across the customer journey
- 14Build the core toolkit (messaging, one-pagers, internal FAQs, enablement) with a high bar for clarity and narrative craft
- 15Own the “GTM stack”: recommend channel mix (in-app, email, web, video strategy, lifecycle marketing updates, etc.), build the plan, drive readiness, and ensure follow-through
- 16Build and maintain core PMM assets (one-page briefs, messaging houses, high level roadmaps, internal FAQs, etc., with an exec-level bar for clarity and consistency in storytelling
- 17Drive cross-functional and executive alignment
- 18Serve as a senior cross-functional leader across Product, Brand, Support, Research, Customer Success, and Growth, and take ownership of shared success metrics
- 19Facilitate executive reviews: present recommendations, incorporate feedback without losing the thread (or your confidence), and drive fast decisions that unlock momentum via rapid iterations and feedback cycles
- 20Act as an internal evangelist for your product area: championing customer value, representing PMM leadership, and raising the bar for narrative craft
- 21Continuously test, learn, and iterate by bringing a data-informed mindset and adapting based on customer feedback and behavior
- 22Improve product marketing excellence
- 23Revisit and iterate on reusable frameworks and templates as needed (positioning, narrative, PRFAQ, launch readiness) that improve how Product Marketing operates
- 24Mentor other PMMs and help level up strategic thinking, storytelling, and executive communication across the team
- 25Ensure a high bar for storytelling and work with creative brand teams to execute compelling, polished campaigns
Требования
- 0112+ years of product marketing experience in SaaS (PLG or hybrid GTM preferred), with a track record of leading major launches and driving discovery and adoption
- 02Proven ability to operate as a strategic partner to Product Leadership and C-Suite, influencing roadmaps, prioritization, positioning, and narrative direction (not just executing downstream GTM)
- 03Strong critical thinking and judgment: can zoom out from day-to-day product decisions to identify the bigger strategic questions, tradeoffs, and second-order impacts that need leadership discussion
- 04An AI-native PMM comfortable using AI tools to scale your impact: speeding up analysis and content creation, improving consistency across messaging, and building repeatable GTM workflows
- 05Deeply customer-obsessed and insight-driven (research, interviews, win/loss, competitive intel), with the ability to translate insights into actionable strategies
Условия
- 01Ready to make a serious impact
- 02Millions of people already rely on Calendly
- 03Exciting product growth
- 04Fantastic time to join
- 05Everything you’ll work on here will accelerate your career to the next level
- 06Learn, grow, and do the best work of your life alongside the best people you’ve ever worked with