Asana19.05.2026

Marketing Lead, Southern Europe

Paris

Обязанности

01Lead the Southern Europe regional marketing strategy
02Determine the regional marketing plan and mix across owned events, trade shows, customer programs, campaigns, webinars, partner activations, and account-based motions
03Partner closely with sales leadership and cross-functional stakeholders to align marketing investments directly to target accounts, priority segments, whitespace opportunities, and pipeline goals
04Own Asana’s end-to-end presence at key trade shows and industry events in France and across the region, converting those moments into visibility, engagement, and pipeline opportunities
05Act as the strategic voice of Southern Europe in EMEA and global planning sessions, ensuring campaigns, messaging, and investments reflect local needs and opportunities
06Help shape how Asana and Asana AI show up in Southern Europe through relevant messaging, local customer stories, executive engagement, and strong in-market execution
07Manage regional budgets, reporting, and performance analysis, utilizing data insights to continuously refine programs and maximize business impact across markets

01Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making
02Brings 5+ years of experience in field marketing, regional marketing, demand generation, or integrated marketing within B2B SaaS or enterprise technology
03Proven track record of shaping marketing strategy specifically for France, with experience handling multiple European markets considered a distinct advantage
04Demonstrates strong commercial judgment when turning broad company priorities into a focused regional plan and making clear execution trade-offs
05Possesses the agility to operate at different altitudes, seamlessly moving between strategic planning and hands-on campaign execution
06Exhibits confidence partnering with senior sales stakeholders and influencing cross-functional teams to drive shared goals
07Strong event leadership and campaign management skills, combined with analytical capabilities to guide investment choices using performance data
08Professional fluency in both English and French is required; proficiency in Spanish or Italian is beneficial

01Based in Paris office with an office-centric hybrid schedule
02Standard in-office days are Monday, Tuesday, and Thursday
03Most Asanas have the option to work from home on Wednesdays
04Working from home on Fridays depends on the type of work you do and the teams with which you partner
05Estimated base salary range is between €84,000 - €106,000
06Additional compensation components may include equity, sales incentive pay, and benefits
07Mental health, wellness & fitness benefits
08Career coaching & support
09Inclusive family building benefits
10Long-term savings or retirement plans
11In-office culinary options to cater to your dietary preferences