Sumo Logic20.05.2026
Senior Manager, Field Marketing
United States
Обязанности
- 01Partner with sales leadership and key stakeholders to develop and execute a differentiated field marketing strategy for North America
- 02Own the North America Tier 2 and Tier 3 event strategy and execution, including regional tradeshows, industry events, executive experiences, customer/prospect programs, partner-led activities, and field-driven demand generation initiatives
- 03Build and manage integrated marketing campaigns that create new opportunities, engage prospects, and advance pipeline opportunities to support revenue growth
- 04Develop and execute 1:1, 1-many, and industry-specific marketing programs, both virtual and in-person, to drive demand generation, account engagement, and measurable pipeline contribution
- 05Collaborate with Sales, Partner Marketing, and Regional Partner Account Managers to drive new logo acquisition through channel partners
- 06Build and support strategic partner marketing plans that align partner-led activities with regional sales priorities, target accounts, and direct field marketing motions
- 07Act as the primary marketing resource for regional sales and sales engineering teams, ensuring alignment on objectives and strategies
- 08Lead the North America field marketing team, including resource management, hiring, mentorship, and performance management
- 09Continuously track and report on program performance, adjusting plans using data insights to optimize results
- 10Manage budget, ensuring effective allocation of resources while strategically optimizing spend to maximize ROI and align with broader business goals
Требования
- 015+ years of B2B SaaS Field Marketing experience, with a proven track record of driving pipeline growth in North America
- 02Demonstrated experience owning regional event strategy and execution, including Tier 2 and Tier 3 events, field programs, executive experiences, partner events, and industry-specific demand generation activities
- 03Strong understanding of how to build field marketing programs that support both new logo acquisition and pipeline acceleration
- 04Strong problem-solving and analytical skills, with the ability to use data to measure and optimize campaign performance, event impact, partner contribution, and ROI
- 05Strong cross-functional leadership skills, with the ability to build alignment across Sales, Partner Marketing, Channel, Demand Generation, Product Marketing, and Sales Engineering
- 06Expertise in managing marketing budgets to maximize ROI, drive efficiency, and prioritize investment based on business impact