Vapi04.03.2026
Director of Demand Generation
Полная занятостьУдалёнка
Обязанности
- 01Audit current funnel performance, pipeline sources, CAC efficiency, and attribution models.
- 02Align with Sales, Product, Customer Success, and executive leadership on revenue targets and ICP prioritization.
- 03Assess current ABX motion, marketing automation stack (HubSpot, Salesforce), and campaign performance.
- 04Identify immediate pipeline acceleration opportunities.
- 05Launch a refined, comprehensive demand generation strategy aligned to revenue expansion goals.
- 06Implement or optimize account-based experience (ABX) programs targeting enterprise accounts.
- 07Build structured marketing dashboards tracking pipeline creation, conversion rates, CAC, ROAS, and LTV.
- 08Begin scaling team structure across digital, content, lifecycle, and events.
- 09Deliver measurable pipeline growth aligned to quarterly revenue targets.
- 10Execute integrated multi-channel campaigns across paid digital, content, webinars, and industry events.
- 11Operationalize AI-driven GTM workflows (intent signals, enrichment, Clay workflows, campaign automation).
- 12Establish marketing as a predictable, data-driven revenue engine.
Требования
- 01Bay Area-based with a Bachelor’s degree in Marketing, Business, or a related field.
- 028+ years of progressive marketing experience with at least 4 years in senior leadership roles.
- 03Proven success in building and scaling demand generation functions with measurable revenue impact in high-growth environments.
- 04Experience marketing to developer platforms, API-first companies, or technical audiences.
- 05Strong executive presence with experience presenting to C-suite and board-level stakeholders.
- 06Skilled in ABX strategies, marketing automation (HubSpot), CRM systems (Salesforce), and funnel analytics.
- 07Deep understanding of digital marketing channels, attribution modeling, and full-funnel optimization.
- 08Experienced in leveraging AI-driven GTM tooling (intent-based targeting, enrichment, automation workflows).
- 09Proven team builder who develops high-performing, performance-oriented marketing teams.
Условия
- 01Competitive salary and excellent equity ownership
- 02Comprehensive health coverage: medical, dental, and vision plans
- 03Team love: quarterly off-sites
- 04Flexible time off: take what you need
- 05Catered meals
- 06Transportation
- 07Gym
- 08$10k annual L&D budget