Snowflake24.03.2026

Sr. Demand Generation Marketing Manager, Operations and Demand - Observability

Полная занятостьУдалёнка

Обязанности

01Oversee the planning, execution and optimization of campaigns to deliver on aggressive pipeline targets
02Develop, execute, and measure multi-channel integrated demand generation campaigns, including webinars, 3rd party syndication, ABM, PPC, Remarketing, virtual events, workshops, email marketing, content marketing and paid advertising
03Set key performance indicators (KPIs), track engagement, and analyze attribution to ensure the success of ongoing integrated campaign activities
04Develop multi-touch omnichannel nurture to engage prospects and move them through the funnel
05Implement testing methodologies to enhance the demand creation process
06Oversee keyword research and website content for increased visibility in search (Google) and AI platforms (ChatGPT, Gemini)
07Identify keywords (including long-tail keywords) that we can bid on, create SEM ads, and optimize them to drive high quality traffic and leads to the website
08Leverage AI for all aspects of campaign creation
09Oversee end-to-end execution of objectives from initial planning, socialization, advocacy, execution, and reporting

01Minimum 5 years of experience developing & executing integrated marketing campaigns
02BA/BS in Marketing, Computers, or related field is required
03Understanding of the observability and software audience
04Experience program-managing large-scale webinars and virtual events
05Demonstrated track record of driving significant growth in demand and pipeline
06Experience growing a database organically
07Experience working with third-party developer publications
08Excellent written communication skills: you will be developing direct response copy for email and landing pages
09The ability to learn new technologies, products and systems quickly
10Expertise in understanding data, telling stories and executing across channels to create a customer-focused experience
11Experience with understanding traditional, digital and emerging channels to create demand

01This is not a remote position
02The requirement is that this role will be based in Snowflake's Menlo Park office 3 days per week