Grafana Labs25.03.2026
Senior Demand Generation Manager | United States | Remote
United States (Remote)
Обязанности
- 01Own AI-Driven Nurture Program Expansion
- 02Lead the strategy and evolution of AI-powered nurture programs — identifying opportunities to deepen engagement, improve conversion, and expand pipeline attribution across the funnel
- 03Multi-Channel Execution with AI Integration
- 04Own strategy and execution for lifecycle campaigns across email nurture, website personalization, and paid channels with AI workflows embedded throughout
- 05Data Analysis & Attribution
- 06Conduct complex campaign analysis using both traditional analytics tools and AI-assisted analysis
- 07Translate findings into clear recommendations for GTM leadership
- 08Define what we measure and why — including how influence traces across OSS adoption, self-serve trials, and enterprise pipeline
- 09Cross-Functional Ownership
- 10Partner with Sales, SDRs, content, and creative to drive alignment and own shared outcomes — not just your lane
- 11Build the relationships, enable other teams, and hold the result accountable across org lines
Требования
- 013+ years of experience in B2B SaaS demand generation or growth marketing, ideally within a technical product or developer-focused environment
- 02Demonstrated experience owning a program end-to-end - from ideation and strategy through launch, reporting, and continuous optimization
- 03Active AI tool usage: you've built workflows, automated processes, or designed AI-assisted programs — not just used AI for content drafts
- 04Strong data literacy and attribution capability — you conduct complex analysis across a PLG + commercial motion, develop attribution models, and advise on analytics strategy
- 05Connect OSS adoption, self-serve cloud trials, and enterprise pipeline signals into a coherent view of program impact, and you can pressure-test your own analysis when the data is ambiguous or contradictory
- 06Clear, confident communicator with marketing and GTM leadership
- 07Translate program performance into business narrative and hold a point of view when challenged, in live conversations and async updates
- 08Deep proficiency across core lifecycle channels — email nurture, website optimization, paid media — with demonstrated ability to layer AI workflows and automation on top of established channel fundamentals
- 09Fluency with technical audiences — you understand how technical practitioners and developer teams evaluate, adopt, and expand product usage
- 10Connect lifecycle program execution to the buying motion of a developer-focused, PLG-led product, and translate that context into messaging and strategy decisions
Условия
- 01In the US, the base compensation range for this role is $ 76,939 - $ 92,326
- 02All of our roles include Restricted Stock Units (RSUs)
- 03100% Remote, Global Culture
- 04In-Person onboarding