Grafana Labs25.03.2026
Senior Demand Generation Manager| Canada | Remote
Canada (Remote)
Обязанности
- 01Own AI-Driven Nurture Program Expansion: Lead the strategy and evolution of AI-powered nurture programs — identifying opportunities to deepen engagement, improve conversion, and expand pipeline attribution across the funnel
- 02Multi-Channel Execution with AI Integration: Own strategy and execution for lifecycle campaigns across email nurture, website personalization, and paid channels with AI workflows embedded throughout
- 03Data Analysis & Attribution: Conduct complex campaign analysis using both traditional analytics tools and AI-assisted analysis, translate findings into clear recommendations for GTM leadership
- 04Cross-Functional Ownership: Partner with Sales, SDRs, content, and creative to drive alignment and own shared outcomes — not just your lane, build relationships, enable other teams, and hold the result accountable across org lines
Требования
- 013+ years of experience in B2B SaaS demand generation or growth marketing, ideally within a technical product or developer-focused environment
- 02Demonstrated experience owning a program end-to-end - from ideation and strategy through launch, reporting, and continuous optimization
- 03Active AI tool usage: built workflows, automated processes, or designed AI-assisted programs — not just used AI for content drafts
- 04Strong data literacy and attribution capability — conduct complex analysis across a PLG + commercial motion, develop attribution models, and advise on analytics strategy
- 05Clear, confident communicator with marketing and GTM leadership, able to translate program performance into business narrative
- 06Deep proficiency across core lifecycle channels — email nurture, website optimization, paid media — with demonstrated ability to layer AI workflows and automation on top of established channel fundamentals
- 07Fluency with technical audiences — understand how technical practitioners and developer teams evaluate, adopt, and expand product usage
Условия
- 01100% Remote, Global Culture
- 02Base compensation range: CAD 77,989 - CAD 93,587
- 03Restricted Stock Units (RSUs) included
- 04In-Person onboarding
- 05Scaling Organization with high-growth environment
- 06Transparent Communication and open decision-making
- 07Innovation-Driven with autonomy and support
- 08Empowered Teams with high trust and low ego culture
- 09Defined career growth pathways
- 10Approachable Leadership and passionate team