Stripe12.03.2026
Field Marketing Manager - AUNZ
Sydney
Обязанности
- 01Spearhead Stripe’s AUNZ startup marketing and community strategy, creating and delivering programs designed to engage founders and operators
- 02Define and execute Startup marketing strategies and field programs that generate pipeline and revenue across Startup accounts
- 03Design and deliver programs that combine thought leadership, ecosystem engagement, and demand generation to support customer acquisition and expansion
- 04Partner closely with Sales to identify strategic opportunities within target accounts and run coordinated marketing initiatives aligned to territory and account plans
- 05Experiment with new ways of engaging startup communities, leveraging best practices from both within Stripe and the broader industry, and sharing learnings across the team to scale what works
- 06Develop and implement a startup audience marketing and ecosystem engagement strategy across AUNZ in collaboration with Demand Generation, Product Marketing, Startup Sales, and Partnerships teams
- 07Design and lead community-driven and field marketing programs, including Stripe-hosted events, partner activations, and ecosystem initiatives that drive engagement and pipeline
- 08Manage marketing programs with VC firms, accelerators, incubators, and startup ecosystem partners to create valuable community experiences and demand generation opportunities
- 09Develop and execute segment marketing strategies and field programs to engage target personas and generate opportunities within existing and new Startup accounts
- 10Define and run full-funnel, segment-specific plans including digital marketing, campaigns, ABM, virtual and in-person events, partner/co-marketing, and third-party sponsorships
- 11Partner with Product Marketing and Campaigns to create and amplify industry content that accelerates buyer progression and supports field teams (e.g. case studies, playbooks, solution briefs, customer stories, ROI frameworks)
- 12Partner closely with Sales leadership, account teams, and Sales Development to co-build territory and account plans and ensure marketing programs convert into pipeline and closed business
- 13Coordinate with APAC Demand Generation, Partner Marketing, Product Marketing, and regional teams to localise global initiatives for relevance in the AUNZ market
- 14Own and report on marketing performance metrics for Startups (lead quality, pipeline contribution, conversion rates, customer growth, and retention), using data and field feedback to continuously optimise programs for scale and efficiency
Требования
- 018+ years of relevant B2B marketing experience in the AUNZ Startup Technology market (including VC and PE partnerships) including specific experience with event management, field marketing, Account-based marketing and multi-touch campaigns to generate demand
- 02Proven track record of defining and executing B2B marketing strategies that deliver against funnel metrics and KPIs
- 03Strong written and verbal communication skills, including being able to convey complex topics with simplicity
- 04Experience scaling through/and or leveraging agency and contractor resources
- 05Understanding and/or experience with CRM/Salesforce, account-based marketing, events marketing and email marketing tactics and technology
- 06A startup mentality with a bias to action and the ability to flex in a fast-paced industry and work environment
- 07Experience marketing B2B cloud services and/or software solution
- 08Superb organisation and project management skills and the capacity to manage multiple complex projects at once
- 09Excellent analytical skills with the ability to craft actionable insights from complex data; experience applying AI, large language models (LLMs) and agent-based tools to marketing problems
- 10Resourceful, creative