Sierra12 дней назад
Performance Marketing Manager
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Полная занятостьОфис
Обязанности
- 01Build and scale Sierra's performance marketing function by defining and executing the strategy that turns paid spend into pipeline
- 02Own paid search and paid social end-to-end, including channel strategy, campaign execution, and the systems needed to scale
- 03Own pipeline and budget performance, managing a quarterly pipeline target and multi-million-dollar advertising budget
- 04Make data-driven investment decisions and use forecasting, attribution, and reporting to optimize efficiency and demonstrate ROI
- 05Lead strategy through execution, defining account and persona targeting, messaging, and competitive positioning
- 06Build campaigns, optimize bids, allocate budget, and develop high-performing ad copy and creative
- 07Drive a culture of rapid experimentation by continuously testing audiences, messaging, creative, channels, and campaign strategies
- 08Leverage AI to multiply impact, automating meaningful aspects of the marketing workflow to increase speed, scale experimentation, and expand the team's reach
- 09Partner closely with Sales, Marketing, Marketing/Revenue Ops, and Customer & Product Marketing to align on target accounts, messaging, campaigns, data, attribution, and pipeline performance
Требования
- 017–10 years of B2B performance marketing experience
- 02Deep, hands-on ownership of paid search and paid social
- 03Expert-level proficiency across Google Ads, Microsoft/Bing Ads, LinkedIn Ads, and Meta/Facebook Ads
- 04Proven success owning pipeline and budget performance, managing multi-million-dollar quarterly ad budgets, maximizing ROAS
- 05Experience partnering closely with Sales in a sales-led motion
- 06Experience using attribution, forecasting, and marketing operations to connect spend to pipeline and revenue
- 07Strong strategic and executional capabilities, with the ability to develop account and persona targeting, messaging, and competitive positioning
- 08Ability to execute campaign structure, platform optimization, bid strategy, budget allocation, copy, and creative
- 09A data-driven operator with a bias for experimentation, who treats every campaign as a learning opportunity
- 10Ability to translate complex data into actionable insights and continuously optimize performance based on results
- 11A self-starter who thrives in fast-paced, high-growth environments, embraces ambiguity, is excited by AI and its applications to marketing, and is motivated by building scalable programs and processes from the ground up
Условия
- 01Primarily an in-person company based in San Francisco, with growing offices in Atlanta, New York, London, Paris, Madrid, Munich, Singapore, Tokyo, and Sydney