SEO Manager

Навыки

Обязанности

• 01Define and execute Sierra's SEO strategy to capture and maintain top rankings across both traditional search engines and AI answer engines, driving organic growth on high-priority terms
• 02Build and scale an AI-powered content engine, producing high-quality content and gated assets that attract enterprise buyers, establish topical authority, and support both organic and paid demand generation
• 03Optimize website performance and authority, owning technical SEO, site architecture, page speed, internal linking, and external backlink strategy to improve crawlability, indexing, rankings, and domain authority
• 04Lead Sierra's AI search strategy (AEO/GEO) by ensuring content is cited and recommended in AI-generated answers while continuously monitoring rankings across Google and LLMs to adapt to evolving search behavior
• 05Measure and communicate SEO impact, using data to connect rankings, traffic, leads, and pipeline, and continuously optimize investments based on business outcomes
• 06Partner closely with Product Marketing and Campaigns to turn search insight into assets that rank and convert, and with the web team to ship the technical changes that move rankings
• 07Work alongside the performance team to feed organic-built resources into their programs, and share a pipeline goal with the broader GTM team

Требования

• 017–10 years of SEO experience driving organic growth for B2B and technical audiences
• 02Proven track record of improving rankings, organic visibility, and pipeline—not just traffic
• 03Deep technical SEO expertise, including site architecture, crawlability, indexation, page performance, structured data/schema markup
• 04Experience optimizing content for both traditional search engines and AI/LLM discovery
• 05Strong content strategy and editorial judgment
• 06Ability to create high-quality content that resonates with enterprise buyers
• 07Ability to leverage AI to scale content production without sacrificing quality
• 08Strategic, data-driven mindset
• 09Proficient with Google Search Console, GA, Ahrefs/Semrush, LLM rank tracking, and analytics tools
• 10Ability to translate complex SEO data into actionable business insights
• 11Self-starter who thrives in high-growth environments
• 12Embraces AI and automation
• 13Motivated to build and own a scalable, pipeline-focused SEO function from the ground up

Условия

• 01Flexible (unlimited) paid time off
• 02Medical, dental, and vision benefits for you and your family
• 03Life insurance and disability benefits
• 04Retirement plan dependent on country of employment
• 05Parental leave
• 06Fertility and family building benefits through Carrot
• 07Lunch, as well as delicious snacks and coffee to keep you energized
• 08Discretionary benefit stipend giving people the ability to spend where it matters most
• 09Free alphorn lessons