Gusto, Inc.10 дней назад
Senior Performance Marketing Manager, GTM Experimentation
Зарплата не указана
Denver
Обязанности
- 01Own paid social strategy and execution across Meta, LinkedIn, Reddit, Quora, and TikTok, driving full-funnel campaigns from brand awareness through retargeting and conversion
- 02Manage significant, multi-million dollar budgets with rigor, including campaign pacing, forecasting, budget-vs-actuals analysis, and making the case for paid social investment
- 03Apply and help refine Gusto's paid acquisition measurement framework, including attribution philosophy and budget allocation principles
- 04Lead creative strategy and testing at scale: briefing creative studios and agencies, structuring meaningful experiments, interpreting complex data sets to drive actionable insights
- 05Serve as the team's go-to expert on paid social and AI-powered marketing workflows, documenting playbooks and best practices
- 06Identify, test, and validate new digital media channels and formats beyond core paid social such as Google Demand Generation campaigns and ChatGPT ads
- 07Support new product launches from 0-1 by building and executing the paid acquisition plan for launch moments
- 08Partner with Web Marketing to align on landing page strategy, message match, and post-click conversion
- 09Use AI tools as a consistent, habitual part of your workflow: generating campaign briefs, developing copy variants, accelerating audience research, and building reusable systems
- 10Collaborate cross-functionally with Integrated Marketing, Product Marketing, Sales, Communications, and Web to align paid social with integrated campaigns
Требования
- 017+ years of performance marketing experience at a B2B SaaS, performance marketing agency, or high-growth consumer organization
- 02Deep expertise in paid social and a track record of testing and scaling new channels
- 03Full-funnel ownership across two or more major paid social platforms (Meta, LinkedIn, Reddit, Quora, TikTok)
- 04Deep, hands-on, in-platform execution experience including campaign builds, audience/targeting strategy, creative testing, bid/budget management
- 05Significant budget responsibility and a track record of driving measurable pipeline impact
- 06Strong creative strategy and testing instincts: ability to structure a test, distinguish a learning from a result, and translate performance data into creative direction
- 07AI-fluent in practice, using AI tools consistently in day-to-day workflow to accelerate briefs, copy, and analysis
- 08Track record of implementing AI-driven efficiencies for your team
- 09Excellent cross-functional collaborator who can translate integrated briefs into paid social strategy
- 10Analytical and data-driven with a clear point of view on attribution in imperfect measurement environments
- 11Comfort communicating paid social's contribution to business outcomes
Условия
- 01Cash compensation amount for this role is $108,570/yr to $133,000/yr in Denver and $131,430/yr to $161,000/yr for San Francisco & New York
- 02Final offer amounts determined by multiple factors including candidate location, experience and expertise
- 03Gusto has physical office spaces in Denver, San Francisco, and New York City
- 04Employees based in those locations will be expected to work from the office
- 05All full-time employees receive competitive base pay, benefits, and equity (RSUs)