Suno9 дней назад
Sr. Performance Marketing Manager, Paid Social
Зарплата не указана
Полная занятостьNYC
Обязанности
- 01Own Paid Social channel performance globally: manage campaigns optimizing for web and app conversions, subscriptions, and growth KPIs across multiple geographies and markets
- 02Evaluate and pilot new platforms and formats as they become relevant
- 03Drive full-funnel results: manage budgets, bidding strategies, audience segmentation, and creative testing to consistently hit CPA and ROAS targets at scale
- 04Manage platform partnerships: own the relationship with paid social channel reps, including beta access, product roadmap input, billing, and spend reconciliation
- 05Own analysis and reporting: run proactive weekly performance analyses, using Excel and other tools to diagnose trends and surface opportunities
- 06Design and run incrementality tests (geo holdouts, lift studies) to confirm spend is driving net new users
- 07Navigate app campaign complexity: own tracking setup (Conversions API), MMP integration (Singular, AppsFlyer, Adjust, etc.), and mobile attribution nuance across platforms
- 08Build your own tools: when something is broken or needs improvement, build the fix yourself
- 09Partner with creative & across the business: own all creative analysis and give structured feedback on ad creative, brief new concepts, and drive iteration based on performance data
- 10Work with lifecycle/CRM, product, data science, and finance to align on audience strategy, budget, and measurement
- 11Own budget and forecasting: manage pacing across campaigns and markets, proactively reallocating spend to what's working
- 12Communicate with clarity: translate complex campaign data into sharp insights and recommendations for cross-functional stakeholders
Требования
- 013+ years hands-on managing conversion-optimized paid social campaigns with multi-million annual budget responsibility across major platforms
- 02Strong grasp of web conversion campaigns — pixels, events, landing page performance, and full-funnel optimization
- 03Experience running global campaigns across multiple geographies and markets
- 04Experience with app campaign mechanics and mobile attribution (MMPs like Singular, AppsFlyer, Adjust; SKAdNetwork, postbacks, etc.)
- 05Sharp analytical skills: advanced in Excel, including pivot tables, with a track record of proactively running weekly and ad hoc analyses
- 06Comfortable operating in a fast-moving environment where channels, tools, and strategy evolve constantly
- 07Must be eligible to work in the US
- 08Must be willing to work 5 days/week in-office
Условия
- 01Company Equity Package
- 02401(k) with 3% Employer Match & Roth 401(k)
- 03Medical, Dental, & Vision Insurance (PPO w/ HSA & FSA options)
- 0411 Paid Holidays + Unlimited PTO & Sick Time
- 0516 Weeks of Paid Parental Leave
- 06Creative Education Stipend
- 07Generous Commuter Allowance
- 08In-Office work requirement