DeepL11 дней назад
Senior Performance Marketing Manager
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Полная занятостьУдалёнка
Обязанности
- 01Own and scale DeepL's paid social programmes across LinkedIn, Meta, Reddit, X and other emerging channels
- 02Own and scale DeepL's paid search programmes across Google, Bing and other search engines
- 03Define and manage channel-level budget allocation to hit CAC, pipeline and ARR targets
- 04Design and run structured A/B tests across creative, audience, bidding strategy and landing experience
- 05Develop and execute global paid social marketing strategies aligned with business objectives
- 06Plan, launch, manage and optimise paid marketing campaigns across the full funnel
- 07Manage campaign budgets, forecasting, pacing and spend allocation
- 08Monitor, analyse and report on campaign performance, pipeline contribution, attribution, ROI and other key marketing KPIs
- 09Partner with Sales, SDR and marketing stakeholders on account-based marketing (ABM) initiatives
- 10Establish rigorous measurement frameworks across conversion rates, pipeline contribution and ARR impact
- 11Own reporting and forecasting for paid social and paid search
- 12Partner with Campaign Managers, Product Marketing, Field Marketing and SDRs to align paid activity with integrated campaigns
Требования
- 01Strong understanding of account-based marketing (ABM) principles