DeepL10 дней назад

Senior ABM Digital Marketing Lead - Global (12-Month Maternity Cover)

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Обязанности

01Build, launch and continuously optimise account-based campaigns across programmatic/display, paid social and other relevant paid channels
02Apply an experimentation mindset across ABM channels: A/B test creative, targeting and channel mix to improve account engagement and conversion
03Develop creative concepts and campaign formats for target accounts, tying every creative decision back to account engagement, pipeline or revenue impact
04Act as primary marketing point of contact for Field and SDR teams on target accounts, aligning on buying-committee personas and success metrics
05Manage agency and media partner relationships, providing clear briefs and holding partners accountable to KPIs
06Partner with Field, SDRs, Field and regional marketing teams to ensure ABM programmes are integrated and timely
07Build frameworks, playbooks and channel guidance for regional marketers to tailor account-based approaches
08Lead evaluation, selection, and onboarding of ABM technologies and platforms to build scalable marketing technology stack
09Partner with relevant teams to localise existing assets and commission new creative where gaps exist
10Act as internal owner for ABM and their integration with CRM and marketing automation
11Define and report on ABM-specific metrics including account engagement, pipeline influenced/sourced by ABM, account penetration, deal velocity and win rates

015–7+ years in B2B marketing
02Hands-on experience running and optimising account-based marketing campaigns
03Experience in enterprise or B2B SaaS
04Strong hands-on experience with paid/programmatic channels including campaign setup, targeting, budget optimisation and performance reporting
05Track record of working closely with Field and SDR teams
06Credibility and communication skills to be seen as a true partner