Replit24 дня назад
Senior Brand Marketing Manager
Полная занятостьУдалёнка
Обязанности
- 01Lead brand campaigns end to end: Conceive, build, and execute integrated brand campaigns (awareness, cultural moments, product narrative arcs) from brief to launch to measurement
- 02Creative Campaign Strategy & Execution: Own the strategy & execution of 360 creative campaigns, ensuring strong briefs, clear processes and exceptional execution.
- 03Strategy & Planning: Lead the strategy, planning, including aligning on business objectives and priorities, defining the product and audience specific growth narrative for the year, developing a strategy to meet brand/business goals.
- 04Shape the brand narrative: Translate complex AI and product capabilities into clear, emotionally resonant stories that resonate with both technical and non-technical consumer audiences
- 05Partner with Creative: Work closely with creative, design, production, and copy to ensure all brand outputs are high-craft and on-strategy; you should have a strong enough creative eye to push the work
- 06Cultural marketing: Identify the right cultural moments, communities, and collabs that can expand Replit's reach and relevance without feeling forced
- 07Agency & Creative Management: Work directly with multiple agencies, internal creative, production, business affairs, and PR agencies to build break-through, consumer-centric work that is focused on driving short and medium term audience growth, product trial and overall user engagement.
Требования
- 018+ years of brand marketing experience at a high-growth B2C or beloved consumer tech company, with a clear track record of building and evolving brands that people care about
- 02Experience leading & developing best in class campaigns, with a proven ability to develop robust G2M plans and break through creative executions.
- 03AI-native: actively using AI tools to scale your creative and strategic output; you're not just aware of them, you're using them daily
- 04Impeccable creative judgment: you know great work when you see it, you know how to brief for it, and you're not afraid to push back when it misses
- 05Deep understanding of how brand connects to business outcomes; you can speak fluently about awareness funnels, brand health tracking, and the long game of building trust at scale
- 06Strong narrative instincts: you can find the insight, build the arc, and land the message for any audience
- 07Comfort operating in ambiguity and at speed; you don't need committee consensus to make smart decisions
- 08Strong leadership presence and interpersonal skills with the ability to influence and motivate people at all levels across a broad variety of job functions. Can stay calm under pressure
- 09Outstanding commercial understanding & strong data and analytical skills
- 10Experience in data-led decision making; ability to interpret extensive data and identify the opportunities for growth and optimization
- 11Excellent organizational skills to balance many tasks without losing sight of the highest priority items and a desire to create and build new processes to enable organizational efficiency.
Условия
- 01Full-time role based in Foster City, CA office
- 02In-office requirement: Monday, Wednesday, Friday
- 03Competitive Salary & Equity
- 04401(k) Program with a 4% match (US Only)
- 05Health, Dental, Vision and Life Insurance
- 06Short Term and Long Term Disability
- 07Paid Parental, Medical, Caregiver Leave
- 08Flexible Time Off (FTO) + Holidays
- 09Commuter Benefits (In-Office Only)
- 10Monthly Wellness Stipend
- 11Autonomous Work Environment
- 12In Office Set-Up Reimbursement (In-Office Only)
- 13Quarterly Team Gatherly Team Gatherings
- 14In Office Amenities (In-Office Only)