Replit23.03.2026

Product Lead, Growth Marketing

Полная занятостьУдалёнка

Обязанности

01Own full-funnel performance marketing across paid search & social, ASO, and lifecycle
02Build a self-improving creative engine: AI-driven ad generation, testing, and iteration that scales without scaling headcount
03Maintain a persistent knowledge layer so every experiment, result, and creative insight compounds automatically into the next cycle
04Own conversion signal quality end-to-end: right events, right audiences, right attribution, partnering with DE on the infrastructure
05Run a structured experimentation program where every test feeds a feedback loop, not a one-off report
06Automate performance reporting and alerting — your system flags problems (creative fatigue, CAC shifts, payback drift) before anyone has to ask
07Build geo-differentiated strategies across market tiers and decompose performance by region before diagnosing aggregate shifts
08Build the system that allocates spend, prioritizes tests, and rotates under-performers — the math makes the decisions; you build and own the engine that produces them

015+ years in performance marketing across at least two major paid channels (search, social, ASO, or programmatic)
02Hands-on experience building AI-powered marketing workflows — not just prompting, but durable systems that run and improve on their own
03Deep understanding of conversion tracking, attribution, and signal quality — you know the difference between filtering conversions and excluding audiences
04Data-literate: comfortable with SQL, dashboards, and statistical rigor without needing a data team to interpret results
05Track record managing significant budgets with clear ROI accountability
06Strong experimentation instincts — structured test-and-learn programs, not one-off A/B tests