Plaid21.04.2026
Web Marketing Lead
Полная занятостьУдалёнка
Обязанности
- 01Define the growth strategy and roadmap for plaid.com, owning performance across product pages, docs entry points, campaign landing pages, and conversion surfaces
- 02Be directly accountable for website-sourced pipeline, conversion, and key revenue metrics
- 03Optimize performance across key surfaces including homepage, product pages, docs entry points, campaign landing pages including event registration, and our blog
- 04Build, manage, and develop a world-class web marketing team across strategy, operations, SEO/AEO, content management, and experimentation
- 05Build and scale a rigorous experimentation program to improve conversion, activation, and self-serve growth
- 06Shape the full web experience from first visit through signup, demo request, or sales engagement
- 07Develop a centralized approach to storytelling through our website, including our homepage experience and iterating on Plaid’s story through the lens of web
- 08Own the web tech stack (CMS, tag management, analytics instrumentation) — ensuring proper GTM setup, pixel management, and event tracking
- 09Ensure SEO/AEO best practices are built into every web initiative: technical hygiene, structured data, page speed, and content architecture
Требования
- 0110+ years of experience in growth marketing, web marketing, or product-led growth roles, with increasing leadership responsibility
- 02Proven track record of owning and scaling a website as a measurable growth and revenue channel – you can point to specific CRO wins, organic traffic improvements, or conversion rate lifts you've owned end-to-end
- 03Experience driving pipeline, conversion, and product adoption through web optimization and experimentation