Figma02.03.2026
Head of Marketing, LATAM (São Paulo, Brazil)
São Paulo
Обязанности
- 01Build the Demand Gen Strategy with Local Nuances: Work closely with marketing team members in both International and Global teams to adapt centralised campaigns/programmes to LATAM, driving consistent and impactful marketing results through the funnel in local languages (Portuguese, Spanish)
- 02Create a Bottoms-Up Field Marketing Strategy: Identify & create localised marketing efforts that support the overarching INTL marketing goals to drive brand awareness (measured through sign ups) and generate pipeline (SAO + PG)
- 03Drive the LATAM Digital & Content Marketing Strategy: Work with the International and Global marketing teams to regionalise global content and programmes to resonate locally amongst the LATAM audience, as well as have a POV on how best to distribute content at scale within your markets (i.e. email, content syndication, etc)
- 04Develop a Partnership with Sales: Collaborate in lock-step with regional Sales partners (Sales leadership, Sales enablement and Sales Consulting teams) to deliver a sales-led marketing strategy, including net-new and existing customer expansion
- 05Performance Tracking and Budget: Develop and implement frameworks and processes to ensure team success, including the tracking and measurement of all marketing programs and spend to budget
- 06Regional Leadership: As this is a highly collaborative and visible role, you’ll be the face of LATAM marketing, as well as an International Marketing brand ambassador
Требования
- 018+ years of B2B Marketing leadership experience across multiple countries in Latin America, specifically in Brazil and Mexico
- 02Experience building and driving full funnel Demand Gen strategies for different segments (SMB, MM, Ent/Strat)
- 03Demonstrated understanding of digital marketing mix, and you understand how to use digital channels to optimise and scale programmatic campaigns
- 04A data-driven yet creative mind who likes bringing new ideas to existing projects and continuously pushes the team to try new things
- 05Vendor or contractor management experience
Условия
- 01Full-time role based in São Paulo hub
- 02Fluency in both Portuguese and Spanish required