AnthropicНовая7 часов назад
Product Marketing Lead, GTM Strategy - Claude for Knowledge Work
≈33 333 ₽в месяц · до вычета
РЫНОК
14 534 ₽медиана по профессии
Tech Lead / Team Lead · 64 вакансий с указанной зарплатой
5 250половина предложений: 11 312–19 1671,2 млн
Выше рынка · выше 91% предложений
San Francisco
Обязанности
- 01Define the Marketing and growth strategy, segment by segment
- 02Build a marketing plan per priority segment or function, prioritizing where to lead first and what to deliberately not do yet
- 03Set the content direction for Claude for Knowledge Work
- 04Shape flagship narrative content based on the plan and campaign needs
- 05Turn activation into a flywheel inside enterprise accounts
- 06Identify and activate champions, coordinate workshops and webinars, and run lifecycle programs for various personas inside top accounts
- 07Own the flagship acquisition and activation campaigns
- 08Define and run the 'Hand off your tasks to Claude' integrated programs, choosing channels and activations that fit the audience
- 09Inform the digital, social, and field motions
- 10Shape the Knowledge Work digital, social, and influencer motion
- 11Coordinate without owning across Demand Generation, Growth, Brand, Events, Campaigns, Field Marketing, and Success
- 12Build and ship the work yourself as an individual contributor
- 13Write the plans, build the campaigns, and ship the content directly
- 14Track and share progress against awareness and preference, growth, revenue contribution, and campaign efficiency
Требования
- 0110+ years of growth and product marketing and/or demand gen experience for portfolio or product-line scope
- 02Experience marketing a productivity, collaboration, or AI-powered enterprise product to knowledge workers
- 03Experience creating marketing programs for functional personas
- 04Excel at cross-functional collaboration with a track record of driving work through influence
- 05Possess strong storytelling and content instincts with a track record of flagship narrative content
- 06Demonstrate grit and leadership with a track record of driving results in ambitious environments
- 07Comfortable operating autonomously as an IC in year one
- 08Experience running community, influencer, or creator programs for a B2B audience
- 09Experience building unaided awareness and preference for a specific product name
- 10Experience reading and responding to competitive dynamics in fast-moving markets
- 11Bachelor's degree or equivalent combination of education, training, and/or experience
Условия
- 01Work from our San Francisco office at least 2 days a week
- 02Annual compensation range: $400,000 - $400,000 USD