Solutions Marketing Lead, Public Sector

Навыки

Обязанности

• 01Develop and execute comprehensive marketing strategy for Public Sector across key verticals: federal agencies, state and local government, defense, regulatory bodies, public utilities and more
• 02Craft differentiated positioning and messaging across solutions pages, campaign materials and content for distinct audiences within the vertical
• 03Lead go-to-market for product and solution launches including sector-specific offerings and relevant MCP integrations and skills (LMS platforms, nonprofit, scientific research tools, etc.)
• 04Partner with communications on executive thought leadership regarding AI's potential to benefit underserved communities, including flagship announcements in the context of key initiatives like Claude for Government
• 05Work with the social and content teams on a public sector content calendar that highlights use cases, case studies, and partnership announcements
• 06Drive thought leadership initiatives and speaking / event opportunities relevant to the public sector
• 07Enable sales teams with compelling materials, outbound campaigns, and pipeline-driving initiatives for public sector enterprise accounts and higher education institutions
• 08Report on which channels and campaigns are driving results and identify opportunities for iteration

Требования

• 01Thrive in a 0-to-1 environment—can build processes where none exist and navigate ambiguity across a complex stakeholder landscape ration and campaign execution
• 02Are an adaptable generalist with exposure and competency within multiple marketing functions (content, campaigns, social, analytics, sales enablement)
• 03Have strong written and verbal communication skills, with an ability to translate complex AI capabilities into clear, compelling narratives for non-technical audiences
• 04Are a quick learner who can absorb context on diverse government verticals and procurement cycles rapidly
• 05Excel at cross-functional collaboration—comfortable being the connective tissue between product, sales, partnerships, communications, and marketing teams
• 06Are passionate about AI's potential to benefit underserved communities while maintaining focus on responsible, equitable deployment
• 07Have 8+ years of marketing experience with meaningful exposure or genuine interest in the public sector, government technology, or GovTech space
• 08Have direct experience marketing to government audiences, including familiarity with federal, state/local, or international public sector procurement processes
• 09Have worked in or with public sector organizations and understand the distinct priorities and decision-making dynamics of government buyers
• 10Possess experience with event marketing at public sector conferences (e.g., GovTech, ACT-IAC, NGA, NIST-adjacent events)
• 11Have a background in enterprise sales enablement, particularly in complex or regulated industries
• 12Show a track record of building marketing programs from scratch at a growth-stage company
• 13Demonstrate interest in the responsible deployment of AI in public-facing contexts, including an awareness of the ethical considerations unique to government use cases
• 14Minimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experience
• 15Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience
• 16Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position

Условия

• 01For this role, we expect staff to be able to work from our Washington, D.C. or San Francisco office at least once a month for cross-functional stakeholder engagement
• 02This role will require up to 40% travel for events and customer engagements
• 03The annual compensation range for this role is listed below
• 04For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role
• 05Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time