Anthropic19 дней назад
Руководитель бренд-маркетинга, Enterprise
Зарплата не указана
San Francisco
Обязанности
- 01Develop and execute Claude's enterprise brand strategy, positioning, and messaging architecture across the full enterprise buying committee
- 02Translate Claude's technical and research differentiation into business-value narratives tailored for technical, economic, and executive buyers
- 03Partner with product marketing, demand generation, and growth marketing teams to ensure brand programs directly influence funnel engagement
- 04Lead distinctive, category-defining campaigns — briefing and championing bold creative work with internal and agency partners and protecting it through stakeholder review
- 05Build measurement frameworks that prove brand's contribution to commercial outcomes, from awareness and preference shifts to sales cycle impact
- 06Provide brand air cover for the revenue org during competitive deals, market moments, and target-account programs
- 07Build key brand tools that allow enterprise marketers to move fast supporting the field, partner, and customer marketing teams
- 08Ensure there is capacity available to support their program needs
- 09Ensure enterprise brand metrics are being developed and measured on a regular basis and are used to inform enterprise marketing work
Требования
- 01B2B brand marketing experience at companies selling complex technology platforms to enterprise buyers
- 02Demonstrated track record of building or repositioning business brands to establish category leadership in fast-moving, competitive markets
- 03Experience partnering with product marketing, enterprise marketing, and sales to build programs that measurably influence pipeline and win rates
- 04Strong creative judgment and experience briefing and partnering with creative teams to deliver distinctive campaign work
- 05Experience establishing measurement frameworks that prove brand's contribution to commercial outcomes
- 06Bachelor’s degree or an equivalent combination of education, training, and/or experience
- 07A field relevant to the role as demonstrated through coursework, training, or professional experience
- 08Years of experience required will correlate with the internal job level requirements for the position
Условия
- 01Annual Salary: $320,000 — $320,000 USD
- 02Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time
- 03Visa sponsorship: We do sponsor visas
- 04We encourage you to apply even if you do not believe you meet every single qualification