Product Marketing Manager, Knowledge Work - Core Products

Навыки

Обязанности

• 01Define the story that gets millions of people to change how they work
• 02Own and evolve the positioning and messaging house for Chat, Cowork, and Claude's core knowledge-work products
• 03Build and maintain the sales enablement assets — pitch decks, battlecards, objection handling
• 04Own the proof points, comparisons, and narratives that help economic buyers and champions justify the purchase and adoption decision
• 05Develop ICP and persona frameworks that translate a broad, varied base of knowledge workers and buyers into insights
• 06Own the website and product page messaging that's often someone's very first encounter with what Claude can do
• 07Build libraries of top use cases by product and by function or persona
• 08Partner closely with GTM, Marketing, and Partners so they're never working from stale or inconsistent materials
• 09Build AI-native systems, using Claude and beyond-chat workflows like Skills and automations, that keep positioning, messaging, personas, and enablement current
• 10Contribute to how we present plans, pricing, and analyst relations materials for the core knowledge-work portfolio

Требования

• 01Have proven experience owning positioning and messaging for an established software product used broadly across personas and use cases
• 02Have strong writing and storytelling skills, with the ability to adapt tone and complexity across formats
• 03Have experience building ICP and persona frameworks and translating research into messaging that scales across websites, collateral, campaigns, and content
• 04Have experience building sales enablement assets and working directly with sales teams on objection handling and win/loss dynamics
• 05Are comfortable operating autonomously as an IC, writing and shipping assets directly rather than through a team
• 06Demonstrate systems thinking, and the ability to move fast and with conviction in an always-evolving environment
• 07Are well-versed in using AI — namely Claude — to inform and automate product marketing workflows, and have built foundational systems that inform, update, and share PMM foundations
• 08Have experience marketing AI or productivity software to a broad, cross-functional buyer base

Условия

• 01Work from our San Francisco or New York office at least once a month for cross-functional stakeholder engagement
• 02Individual-contributor role built for someone who wants to do deep, durable craft work on products with enormous, established usage