Perplexity17 дней назад
Product Marketing Manager, API
Полная занятостьУдалёнка
Обязанности
- 01Turn ambiguity into clarity. Transform complex product capabilities into a crisp market point of view, defining not just what we built, but who it's for, what it replaces, and why it wins.
- 02Understand developers and shape the platform narrative. Maintain a deep, hands-on view of how developers evaluate and build with AI APIs, and translate that understanding into positioning, demos, reference apps, and use-case showcases that make it obvious what teams can build on the Perplexity API.
- 03Drive API product adoption. Own the metrics that matter for a developer platform, including signups, first successful API call, activation, weekly active developers, and revenue, and build the programs that move them.
- 04Build and manage developer campaigns. Plan and run integrated campaigns across owned channels, paid, social, email, events, hackathons, and partner ecosystems, defining the brief, commissioning assets, and reporting on funnel performance.
- 05Drive launches as a system, not an event. Orchestrate product introductions by defining success metrics and sequencing readiness across teams, ensuring enablement and proof points land simultaneously with the launch.
- 06Make others materially better at their jobs. Equip customer-facing teams with "talk tracks that close," handling objections and providing competitive intelligence that reflects the actual battlefield.
- 07Obsess over the customer and the market. Maintain a sharp, real-time view of buyer needs and alternatives, ensuring our narrative remains grounded in truth and provable value rather than empty hype.
- 08Measure outcomes, not just outputs. Tie messaging and launches to tangible pipeline influence, activation, and retention, running lightweight experiments to iterate fast on pricing, packaging, and positioning.
Требования
- 017+ years of experience in product marketing, ideally within a high-growth technology company where you have owned end-to-end product launches.
- 02Experience marketing to developers, technical buyers, or an API, SDK, platform, or infrastructure product, with a strong grasp of the developer marketing playbook.
- 03Technical fluency: comfortable reading API docs, running sample code, and credibly discussing tradeoffs like model choice, retrieval quality, latency, and cost with engineers and PMs.
- 04Demonstrated ability to build and manage integrated campaigns end to end, including briefing creative, working with cross-functional partners, and tracking funnel performance.
- 05Proven track record of synthesizing complex technical concepts into simple, specific, and provable narratives that travel across executive, sales, and partner teams.
- 06Deep familiarity with the rules of traditional marketing with an interest in breaking them.
- 07World-class storytelling skills grounded in data, with the ability to summarize a product's value in a single sentence and defend it with evidence.
- 08Extreme comfort delivering clarity in high-velocity, ambiguous environments.