Postman11.04.2026
Senior Digital Marketing Manager
San Francisco
Обязанности
- 01Develop and execute a content-led digital demand generation strategy aligned to pipeline creation and revenue goals across PLG and SLG motions
- 02Prioritize content investment and channel mix based on pipeline potential, audience intent, and funnel impact
- 03Ensure digital and content execution is tightly integrated with global campaign strategy, regional GTM priorities, and product launches
- 04Own the strategy and execution of digital content programs designed to drive pipeline
- 05Execute multi-channel digital programs in close coordination with field, SEO, and ABM teams
- 06Work closely with sales leaders and SDR teams to identify content gaps and build account-specific content engagement programs
- 07Own the digital content journey from acquisition through to pipeline conversion
- 08Own KPIs tied to pipeline creation, content-influenced revenue, and program efficiency
- 09Track and report on the full content funnel: discovery → engagement → conversion → pipeline and revenue impact
Требования
- 017–10+ years in digital marketing, content marketing, or demand generation in B2B SaaS
- 02Proven track record of driving pipeline and revenue through content-led digital programs
- 03Experience operating across both PLG and SLG go-to-market models
- 04Strong background in content strategy, campaign execution, and marketing automation platforms
- 05Track record of building and optimizing integrated content programs in close partnership with sales