Postman23.02.2026
Head of Marketing Analytics
San Francisco
Обязанности
- 01Design and evolve marketing attribution models aligned to pipeline and revenue impact
- 02Establish a unified measurement framework across paid, organic, ABM, events, and lifecycle
- 03Quantify marketing’s contribution to sourced and influenced pipeline
- 04Partner with Sales Ops and RevOps to ensure alignment across the funnel
- 05Define standardized KPIs across integrated campaigns and channels
- 06Develop reporting frameworks that go beyond MQLs to pipeline and revenue efficiency
- 07Analyze channel mix performance and recommend budget optimization
- 08Support holistic search strategy by evaluating blended paid + organic performance
- 09Ensure that campaign decisions are informed by ROI, not vanity metrics
- 10Develop account-level performance dashboards
- 11Measure engagement depth, buying group influence, and deal acceleration impact
- 12Identify patterns across high-performing accounts
- 13Partner with ABM and Events teams to optimize field and event ROI
- 14Support Build predictive models for pipeline generation and conversion
- 15Support annual and quarterly planning with data-driven projections
- 16Model spend scenarios and CAC/LTV tradeoffs
- 17Identify leading indicators of pipeline performance
- 18Partner with RevOps to ensure clean, scalable data architecture
- 19Improve tracking integrity across campaigns and channels
- 20Ensure marketing automation and CRM data consistency
- 21Build dashboards that are actionable and trusted by leadership
- 22Hire and manage 2 direct reports (e.g., Marketing Analyst)
- 23Develop analytical rigor across the broader marketing organization
- 24Establish documentation, processes, and governance standards
- 25Elevate data literacy across campaigns, ABM, digital, and search teams
Требования
- 0110+ years in marketing analytics, revenue analytics, or growth analytics in B2B environments
- 02Experience supporting demand generation, ABM, and paid media
- 03Deep expertise in attribution modeling and funnel analysis
- 04Experience managing analytics or BI teams
- 05Strong experience with CRM and marketing automation platforms
- 06Familiarity with SEO/SEM performance frameworks and multi-channel measurement
- 07Advanced SQL and data analysis skills
- 08Experience with BI tools (e.g., Tableau, Looker, Power BI, etc.)
- 09Strong understanding of attribution models (multi-touch, W-shaped, data-driven, etc.)
- 10Experience building forecasting and predictive models
- 11Strong understanding of CAC, LTV, payback period, and pipeline velocity metrics
- 12Revenue-first mindset
- 13Ability to translate complex analysis into executive-ready insights
- 14Strong cross-functional partnership skills
- 15Strategic thinker with operational rigor
- 16Comfortable operating at both hands-on and executive levels
Условия
- 01Base salary from $270,000 to $300,000 plus competitive equity package
- 02Full medical coverage
- 03Flexible PTO
- 04Wellness reimbursement
- 05Monthly lunch stipend
- 06Team-building events
- 07Donation-matching program