Fin29.04.2026

Senior GTM Data Analyst

Chicago

Обязанности

01Own reporting and analysis for upper funnel programs — measuring reach, awareness, engagement, and early-stage interest across brand marketing, content, and executive outreach initiatives
02Develop frameworks to assess brand campaign effectiveness — tracking how brand investments translate into audience reach, mindshare, and downstream consideration
03Measure the impact of executive dinners, outreach programs, and high-touch engagement — understanding which accounts are being reached, how they engage, and what signals emerge
04Design and analyze experiments across Mindshare programs — helping the team test messaging, channels, formats, and targeting to learn what drives awareness and engagement most effectively
05Analyze who Fin is reaching across Mindshare initiatives — segmenting by ICP, account tier, persona, and geography to ensure programs connect with the right buyers
06Partner with Brand Marketing, Executive Programs, Demand Gen, and Sales to translate qualitative program goals into measurable outcomes and share learnings across teams

015–8 years of experience in analytics, marketing analytics, brand analytics, or a related field
02Strong understanding of top-of-funnel and brand metrics — awareness, reach, engagement, consideration, and audience composition
03Experience designing and analyzing experiments (A/B tests, holdout groups, incrementality measurement)
04Strong SQL skills
05Experience with data modeling tools (e.g., dbt) is a plus
06Experience with BI and visualization tools (e.g., Tableau, Looker, Streamlit)
07Comfort working with qualitative and quantitative data
08Proven ability to partner with marketing and executive stakeholders
09Clear communication skills — able to translate analytical findings into narratives that inform creative and strategic decision

01Competitive salary and meaningful equity
02Comprehensive medical, dental, and vision coverage
03Regular compensation reviews - great work is rewarded
04Unlimited access to Claude Code and best-in-class AI tools
05Flexible paid time off policy
06Paid Parental Leave Program
07401k plan & match
08In-office bicycle storage
09Fun events for employees, friends, and family
10Proof of eligibility to work in the United States is required
11The base salary range for candidates within the Greater Chicago Area is $168,100 - $200,810
12Actual base pay will depend on a variety of factors such as education, skills, experience, location, etc
13May be eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs)
14Hybrid working policy: at least three days per week in office