JetBrains04.03.2026

Senior Marketing Manager

Shanghai

Обязанности

01Localize and execute the ABM strategy: Translate our global 1:1 and 1:few ABM frameworks into programs tailored to the diverse Chinese enterprise landscape.
02Build the ABM infrastructure: Identify and manage local B2B agencies and curate a MarTech stack that functions effectively within the constraints of the Chinese digital ecosystem.
03Lead a regional team: Manage, mentor, and empower a lean team of 2–3 regional marketers, transforming them into a high-performance unit focused on account penetration and sales alignment.
04Own revenue impact: Define and track marketing-influenced revenue and MROI, providing the global team with deep-dive insights into what makes the Chinese B2B buyer tick.
05Pilot and scale: Design and run local campaign pilots, documenting successful approaches so they can be scaled across other global markets.
06Act as a strategic liaison: Serve as the face of marketing to our local sales leadership and as the voice of Greater China to our Global B2B Lead, representing JetBrains as a senior spokesperson at industry events and executive briefings.

01At least eight years of marketing experience with an emphasis on enterprise B2B.
02Proven ABM track record: demonstrated success running 1:1 and 1:few programs that expanded contract values or resulted in high-value renewals.
03Fluency in the Chinese tech market: understanding of the local developer ecosystem, the role of WeChat in B2B, and ability to navigate specific procurement and decision‑making cycles of Chinese enterprises.
04A data‑driven mindset with solid experience working with CRM and attribution tools.
05Leadership and presence: ability to command a room in strategy sessions with the Global Lead or as a keynote speaker at developer conferences.
06Native Mandarin and professional business English language skills.
07Experience in the software development life cycle (SDLC) or developer tooling space.
08Background in scaling marketing operations from manual processes to automated and system‑driven execution.
09Experience working in a global, decentralized organization that requires balancing local autonomy with global brand standards.

01Autonomy: trusted to be the expert in the Greater China market.
02Global impact: successful pilots in China will influence marketing approaches in Berlin, San Francisco, and other markets.
03Growth and benefits: 25 days of paid vacation, supplementary medical insurance, and a generous budget for professional development including global travel to tech conferences.
04Culture: flexible, collaborative environment where results matter more than hierarchy.