Baseten4 дня назад
Marketing Analytics Manager
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РЫНОК
16 333 ₽медиана по профессии
Data Scientist · 213 вакансий с указанной зарплатой
5 000половина предложений: 13 167–22 000123 000
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Полная занятостьУдалёнка
Обязанности
- 01Define how Marketing success is measured: establish metrics across audience growth, acquisition, activation, engagement, usage, pipeline and revenue.
- 02Build the marketing data foundation: ingest and model data across Salesforce, HubSpot, Google Analytics, advertising platforms, web, email, product and third-party sources.
- 03Create a medallion architecture that connects the prospect and customer journeys across systems, from first touch through signup, onboarding, activation and expansion.
- 04Understand our audiences: develop audience and segmentation frameworks based on customer attributes, intent, engagement and product behavior.
- 05Own lifecycle marketing analytics: measure performance across web, email, in product and other lifecycle touchpoints. Identify opportunities to improve the journey from acquisition and signup through onboarding and growth.
- 06Measure awareness and channel impact: establish practical frameworks for understanding brand, awareness and channel effectiveness using audience signals, engagement and downstream product behavior.
- 07Improve marketing activation and optimization: connect high-quality conversion and customer signals back into platforms such as Google Ads and LinkedIn, including offline conversions.
- 08Architect the building blocks that turn data into action: design and implement A/B experiments, incrementality testing and multi-touch attribution.
Требования
- 015+ years of experience in marketing analytics, growth analytics, product analytics, data science, or another quantitative role, ideally supporting B2B, developer-focused, API, or usage-based products.
- 02Deep SQL fluency and strong analytical skills, with a track record of working with large, event-level datasets and turning ambiguous business questions into decision-ready analysis.
- 03Ability to connect data across marketing, CRM, web, SEO/AEO and product systems to understand customer journeys.
- 04Experience with paid ad platforms such as Google, LinkedIn and X; how to measure performance and optimize.
- 05Hands-on with GTM and marketing systems such as Salesforce, HubSpot, and Google Analytics.
- 06Experience building data pipelines and models with a modern data stack such as Airbyte, Fivetran, dbt, BigQuery and/or Databricks.
- 07Comfort working with APIs, automation and integration tools such as n8n or Zapier.
Условия
- 01Competitive compensation, including meaningful equity.
- 02100% coverage of medical, dental, and vision insurance for employee and dependents
- 03Flexible PTO policy including company wide Winter Break (our offices are closed from Christmas Eve to New Year's Day!)
- 04Paid parental leave
- 05Fertility and family-building stipend through Carrot
- 06Company-facilitated 401(k)
- 07Exposure to a variety of ML startups, offering unparalleled learning and networking opportunities.