Cohere1 день назад

Sr. Marketing Performance Analyst (Contract)

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Полная занятостьУдалёнка

Обязанности

01Analyze marketing performance across paid, earned, and owned media campaigns, tracking full-funnel metrics from awareness to revenue
02Partner with leadership to support strategic planning initiatives and establish performance targets
03Manage ad hoc analytics requests and prepare for weekly, monthly, quarterly, and annual business reviews, including executive and Board presentations
04Optimize lead scoring models and attribution reporting, conducting rigorous model validations
05Design and build interactive dashboards and reports to deliver actionable insights and data-driven recommendations
06Support Lead Flow and PipeGen reviews by creating comprehensive dashboards for closed-loop marketing reporting
07Enhance customer journey optimization through omni-channel campaign activation, A/B testing, and single-channel recommendations

01Bachelor's/Master’s degree in a technical field (e.g., Computer Science, Data Science, Statistics, Engineering, Mathematics)
025+ years of deep analytics experience supporting GTM teams (Marketing and/or Sales) in hyper-growth B2B environments
03Advanced SQL and Python programming skills; experience with AI tools for data analysis and automation
04Platform Proficiency: Marketo, Salesforce, GA4, BigQuery, Looker, CDP (Segment, Hightouch); Paid and Social Media Platforms; certifications preferred
05Cross-Functional Collaboration: Proven ability working with Operations, Finance, Product, Engineering, Sales, and Marketing teams
06Communication Excellence: Strong storytelling abilities to translate complex data into clear business insights and recommendations
07Presentation Skills: Comfortable presenting to executives and stakeholders at all organizational levels using Google Slides, PowerPoint, or similar tools
08Deep understanding of PLG (Product-Led Growth), SLG (Sales-Led Growth), and Closed Loop Marketing frameworks