Fivetran 11 дней назад

Senior Marketing Insights Analyst

Зарплата не указана

Denver

Обязанности

01Partner closely with the corporate analytics function and act as the liaison between marketing leadership and the Analytics team to build actionable and scalable reporting
02Own the weekly and monthly business review process: prepare data and partner with leadership on the narrative
03Conduct ad hoc deep dives to diagnose pipeline trends, campaign anomalies, or funnel conversion issues and proactively surface recommendations
04Support quarterly planning and annual budgeting with data-driven recommendations on channel mix and investment levels
05Design and maintain models to quantify the impact of marketing programs across the buyer journey
06Own marketing ROI analysis: calculate and report on cost-per-lead, cost-per-opportunity, CAC by channel, and marketing efficiency ratios
07Scope dashboards for opportunity areas and partner with analytics team to make them a reality
08Develop segment- and region-level views of marketing performance to support resource allocation decisions
09Analyze marketing experiments (A/B tests on landing pages, email sequences, ad creative, offers) to drive continuous improvement
10Build automated dashboards, scorecards, and alerting for key marketing KPIs so teams can self-serve and act quickly on trends
11Partner with Marketing Ops and data engineering to ensure data quality, proper tracking, and consistent taxonomy across systems (Salesforce, Marketo, web analytics)

015-8 years of experience in marketing analytics, GTM analytics, or business intelligence within a B2B SaaS environment
02Strong business judgment and a clear point of view, with the confidence to challenge assumptions and bring data-backed perspectives to senior stakeholders
03Demonstrated ability to independently structure ambiguous problems, move quickly, and drive them to clear, actionable recommendations
04Comfort operating in a fast-changing environment, where definitions, targets, and operating models may shift
05Deep understanding of B2B SaaS performance metrics, including pipeline, ACV, conversion rates, velocity, marketing-sourced vs. influenced pipeline, and attribution concepts

01This is a full-time, hybrid position based out of our Oakland or Denver offices
02Our hybrid work model offers a blend of remote flexibility and in-person collaboration, including two days in the office each week to connect and build as a team