Okta3 дня назад
Director, Marketing Analytics
Зарплата не указана
Bellevue
Обязанности
- 01Lead and develop a team of analysts; establish best practices and build team capability
- 02Own attribution modeling and full-funnel measurement across all marketing channels
- 03Take the insights and translate data into actionable insights for marketing leaders across the business
- 04Drive paid and organic digital acquisition strategy through CAC, ROAS, and LTV analysis
- 05Build and maintain self-service dashboards in Tableau for demand gen, digital, field, events, and field marketing teams
- 06Implement AI/ML capabilities for predictive modeling and automated insights
- 07Support marketing experiments with rigorous testing and statistical validation
- 08Create forecasts and scenario models to inform annual budget planning
- 09Partner cross-functionally with Sales, Marketing Leadership, and Data teams on strategy and QBRs
- 10Partner with Marketing Data Operations team to maintain data quality across martech systems
- 11Stay current with analytics tools and methods to drive competitive advantage
Требования
- 0112+ years in Marketing, Analytics, Operations, or BI in B2B SaaS
- 025+ years managing and developing analytics teams; strong leadership skills
- 035+ years in digital/paid media analytics: channel optimization, attribution, budget allocation (SEM, display, social, video)
- 04Track record of using data to drive business strategy and budget decisions
- 05Experience across enterprise sales, product-led growth, and partner marketing models
- 06Deep expertise in marketing attribution modeling and multi-touch measurement
- 07Data storytelling: communicate complex insights to executives and influence decisions
- 08Strong grasp of martech infrastructure: database management, data hygiene, API integrations (ad platforms, CRM, analytics tools, data warehouse)
- 09Expert-level Tableau, Salesforce, Snowflake, Excel
- 10Statistical analysis, A/B testing, and experimental design
- 11Bonus: AI/ML experience: predictive modeling, propensity scoring, marketing mix modeling
- 12Google Analytics (GA4) or Adobe Analytics expertise
- 13SQL proficiency
- 14Growth marketing or demand gen background
- 15Privacy-first measurement, DSPs, programmatic advertising experience
- 16Python, R, or similar statistical tools
- 17Advanced degree (MBA, Analytics, Economics, or related field)
Условия
- 01Annual base salary range for San Francisco Bay area: $240,000 — $330,000 USD
- 02Annual base salary range for California (excluding SF Bay Area), Colorado, Illinois, New York, Washington: $214,000 — $295,000 USD
- 03Equity (where applicable)
- 04Bonus
- 05Health, dental and vision insurance
- 06401(k)
- 07Flexible spending account
- 08Paid leave (including PTO and parental leave)
- 09Global community spanning over 20 offices worldwide
- 10Immersive, in-person onboarding experience