Lifecycle Marketing Manager

Навыки

Обязанности

• 01Own the strategy of lifecycle journeys and campaigns for your product areas: identifying, sizing and prioritizing the opportunities that can result in higher customer engagement
• 02Collaborate with product marketing product, design, data science and content teams to develop personalized and compelling customer journeys
• 03Use customer segmentation and data analysis to find opportunities for targeted messaging and personalized experiences
• 04Generate hypotheses driven by data to improving marketing performance, design and implement A/B tests, and apply knowledge of basic statistics to separate signal from noise
• 05Drive the creative development & iteration pipeline applying takeaways from your A/B

Требования

• 01Bachelor’s degree from an accredited college or university
• 025 + years of growth marketing experience in consumer financial services or equivalent experience in a data-driven field
• 03Analytical approach and experience with related tools/concepts: Excel, A/B testing, relational databases
• 04Results oriented approach - with the humility, drive, and creativity to get it done
• 05Experience with marketing strategy, including opportunity assessment, customer segmentation and message testing
• 06Familiarity with SQL and / or HTML a plus

Условия

• 01Role based in Menlo Park, CA and New York City, NY office(s)
• 02In-person attendance expected at least 3 days per week
• 03Bonus opportunities + equity + benefits