Chime Financial, Inc9 дней назад

Менеджер по маркетингу жизненного цикла

Зарплата не указана

San Francisco

Обязанности

01Own full-funnel lifecycle strategy—from top of funnel through activation and long-term retention—building targeted campaigns that drive growth, revenue, and member LTV
02Define segments and translate them into targeted, personalized campaigns across owned channels (push, in-app, and out-of-app), connecting them with the broader non-owned channels
03Generate data-driven hypotheses and run experiments to continuously optimize evergreen lifecycle campaigns and transactional communications
04Develop and steward channel guidelines and governance, preserving the quality and integrity of our communications ecosystem
05Collaborate and build strong relationships with partners across Product, Product Marketing, Engineering, Analytics, Design, User Research, CRM, and more to develop and deliver on shared strategies

014–6+ years of experience in lifecycle, growth, or related marketing, developing end-to-end campaigns from conceptualization to measurement
02A growth-oriented, business-first mindset—you think about revenue, LTV, and the full funnel, not just individual channels
03A proven track record of building segments and managing successful campaigns across multiple channels (email, push, SMS, in-app messaging)
04Strong experimentation chops—comfortable with A/B testing and using results to inform what to scale next
05Strong analytical skills with experience in data-driven marketing and performance analysis
06The ability to work cross-functionally and collaborate with various stakeholders, exercising significant independent judgment
07Experience with key marketing platforms (Braze, Looker; AI tools a plus)
08A strong self-starter mindset—adaptable and able to think critically to develop creative solutions with limited resources

01The base salary offered for this role and level of experience will begin at $139,000 and up to $181,000
02Full-time employees are also eligible for a bonus, competitive equity package, and benefits
03In-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices
04Team and company-wide events depending on location
05Benefits that support your work and life, including backup