Stripe20 дней назад
Менеджер по маркетингу жизненного цикла (Capital)
Зарплата не указана
Remote
Обязанности
- 01Drive ideation, strategy, and execution of scaled lifecycle campaigns across email and in-product notifications to drive core business outcomes
- 02Test into and scale new channels (direct mail, push notifications, etc)
- 03Identify customer needs, ideate solutions to improve user experience, and generate ongoing user-driven insights to inform campaign strategy and optimization
- 04Leverage marketing automation, behavioral data, and ML-based techniques to create personalized experiences at scale
- 05Analyze trends, develop actionable insights to optimize against targets, and socialize relevant learnings across the organization
- 06Collaborate closely with key stakeholders across Growth, Product, Engineering, Data Science, Analytics, Sales, and Marketing
Требования
- 017+ years of work experience in a marketing role designing and launching multi-channel campaigns
- 025+ years of experience analyzing and taking action on the performance of marketing campaigns
- 035+ years of experience writing marketing briefs
- 043+ years of experience leveraging data, AI, and ML-driven techniques
- 053+ years of B2B marketing experience
- 063+ years of email marketing, direct mail, and push notification experience