Robinhood7 дней назад
Senior Growth Engagement Manager, International
Зарплата не указана
Luxembourg
Обязанности
- 01Own lifecycle strategy for international consumer engagement: identify, size, and prioritise opportunities across onboarding, activation, engagement, retention, and reactivation
- 02Collaborate with product, product marketing, design, data science, and creative partners to build personalised, compelling customer journeys
- 03Define and execute contact strategy through automated and triggered journeys across key channels (e.g. email, push, in-app surfaces where available), coordinating localisation and approvals across markets as needed
- 04Use segmentation and performance analysis to generate data-driven hypotheses; design and implement A/B tests, applying statistical fundamentals (e.g. sample size, significance) to evaluate results
- 05Drive the creative development and iteration pipeline, partnering with creative and channel teams to apply experimentation insights and continuously improve execution quality
- 06Establish performance reporting to track campaign effectiveness over time and inform prioritisation and roadmap planning
- 07Partner with data science and analytics to define success metrics, validate audience logic, and improve tracking/instrumentation where needed
- 08Maintain operational rigour (e.g. QA, governance, documentation, and messaging guardrails) to support scalable, compliant communications
Требования
- 01Bachelor's degree from an accredited college or university
- 027+ years of experience in lifecycle marketing, growth engagement marketing, or marketing automation, ideally in consumer financial services or another regulated, data-driven consumer environment
- 03Hands-on experience building segmentation, personalisation, and automated journeys using lifecycle marketing / marketing automation tooling (tool-agnostic; comfort ramping on new internal tools is key)
- 04Strong experimentation and measurement discipline, including hypothesis development, test design (e.g. A/B testing methodologies), and translating results into iteration
- 05Analytical fluency across tools such as Excel, relational databases, and dashboards/reporting
- 06Experience developing marketing strategy — opportunity assessment, customer segmentation, message testing — across multiple markets, including localisation workflows and market-by-market rollout constraints
- 07Demonstrated ability to lead cross-functionally through influence at a senior level, aligning partners across product marketing, product, creative, and legal/compliance
- 08A track record of meeting engagement KPIs with the curiosity, drive, and creativity to execute and iterate in a setting with shifting product requirements; excellent communication skills, with the ability to translate complex concepts into clear, compliant customer messaging
Условия
- 01This role is based in our Luxembourg office, with in-person attendance expected at least 3 days per week
- 02Performance driven compensation with multipliers for outsized impact and bonus programs
- 03Top tier benefits to fuel your work, including supplemental health insurance, ancillary insurance, and mental health support programs
- 04Lifestyle wallet - a highly flexible employer-paid benefits spending account expenses beyond traditional benefits such as wellness, childcare, learning, and more
- 05Time off to recharge including company holidays, paid time off, sick time, paid volunteer time off, parental leave, and more
- 06Exceptional office experience with catered meals, events, and comfortable workspaces
- 07Monthly commuter stipend to help offset in-office commuting costs