Airbnb3 дня назад

Senior Growth Marketing Lead, Engagement

Зарплата не указана

United States

Обязанности

01Own lifecycle strategy across the full member journey: awareness, progression, incentive redemption, and re-engagement - executed primarily through email and push
02Partner with global business teams to translate membership benefits and promotional moments into effective member journeys and campaigns
03Use segmentation, behavioral triggers, personalization, and automation to improve targeting, relevance, and campaign performance
04Partner with Analytics and Data Science on segmentation, incrementality, and campaign performance — translating findings into leadership-ready recommendations
05Partner with Finance and Business Operations on incentive cost modeling, redemption forecasting, and program economics to balance growth with profitability
06Utilize performance insights to create recommendations and improvements to the lifecycle strategy
07Present recommendations to key cross-functional stakeholders and executives
08Manage a structured experimentation roadmap across messaging, audiences, timing, and channel mix to drive continuous program improvement
09Develop clear briefs that articulate campaign goals and technical, data, creative, and audience requirements
10Collaborate with Creative, Product, Engineering, and Marketing teams to deliver high-quality member experiences across channels

0115+ years of B2C CRM/lifecycle experience in fast-paced consumer or e-commerce environments with a track record of high-impact work
029+ years experience in lifecycle marketing, customer journey design, segmentation, personalization, and behavioral marketing
03Exceptional prioritization and project management skills, with a demonstrated track record in developing and executing workplans, managing multiple workstreams and delivering high-quality execution
04Work autonomously, learning tools and systems quickly and proactively moving work forward
05Thrives in ambiguity and change, showing resilience, adaptability, and steady leadership in a fast-paced tech environment
06Proven ability to influence cross-functional roadmaps and present strategy and results clearly to senior leadership
07Strong analytical mindset with experience in experimentation, performance measurement, and campaign optimization
08Ability to balance growth objectives with customer experience and brand considerations
09Deep experience with CRM platforms, marketing automation systems, and AI-enabled personalization capabilities
10A positive, collaborative culture carrier, bringing curiosity, optimism, and passion for lifecycle marketing to the broader team

01This position is US - Remote Eligible
02The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager
03While the position is Remote Eligible, you must live in a state where Airbnb, Inc. has a registered entity