Staff Performance Marketing Manager

Навыки

Обязанности

• 01Own the complete lifecycle marketing technology roadmap in partnership with marketing leadership
• 02Translate business needs into technical solutions, serving as the primary bridge between Growth Engagement marketing and engineering
• 03Own build vs. buy evaluations for key capabilities
• 04Maintain deep fluency in the CRM/lifecycle marketing technology landscape
• 05Define and evangelize the quality bar for lifecycle marketing technology
• 06Lead the development of internal tools to manage $200M+ in annual paid media spend
• 07Design systems to improve paid media ROI by integrating AI tools with human expertise
• 08Design the systems that connect Paid Media, Growth Engagement, and product onboarding experiences
• 09Serve as the connective tissue between lifecycle marketing, PFM, and engineering
• 10Own outcomes, not just delivery — define success metrics up front, track adoption and funnel conversion
• 11Manage workflow across teams — coordinate priorities, unblock engineering, coordinate with product managers, engineering leads, and marketing leads
• 12Bring deep technical fluency to design credible solutions, evaluate tradeoffs, and have substantive conversations with engineers
• 13Make pragmatic build-vs-buy and traditional-vs-agentic decisions grounded in cost, complexity, and return on investment (ROI)
• 14Define requirements, success criteria, and guardrails for agentic systems
• 15Operate comfortably in ambiguity — take a vague business need and shape it into a scoped, prioritized plan
• 16Drive alignment across marketing, engineering, data, and leadership; communicate tradeoffs

Условия

• 01Role is based in New York City, NY or Menlo Park, CA office(s)
• 02In-person attendance expected at least 3 days per week