Roblox10 дней назад
Growth Marketing Manager Lead
Зарплата не указана
San Mateo
Обязанности
- 01Own and scale growth initiatives across user acquisition, reactivation, paid influencer, and product-led growth programs
- 02Manage and optimize multimillion-dollar marketing investments across ad platforms including Google, YouTube, Meta, TikTok, Apple Search Ads, DSPs, and emerging channels
- 03Identify and validate new growth opportunities through structured experimentation and rapid iteration
- 04Develop hypotheses, design experiments, and establish measurement frameworks to identify scalable growth levers
- 05Partner with Data Science to evaluate incrementality, attribution, LTV, retention, and monetization outcomes
- 06Build repeatable testing frameworks that accelerate learning across audiences, creative, channels, and product experiences
- 07Partner with Product, Engineering, Design, and Data Science to improve onboarding, activation, retention, and monetization
- 08Identify opportunities to leverage personalization, recommendation systems, AI, and marketing technology to improve user outcomes
- 09Drive initiatives that connect acquisition performance with downstream user engagement and lifetime value
- 10Explore emerging channels, partnerships, creators, and platform opportunities that can unlock incremental growth
- 11Develop scalable approaches for creator-led, content-led, and community-led growth
- 12Evaluate new technologies, ad products, and AI-enabled workflows to improve efficiency and performance
- 13Translate complex analyses into clear business recommendations for senior leadership
- 14Build alignment across Marketing, Product, Engineering, Data Science, Finance, and Business Development teams
- 15Help define the long-term growth roadmap and operating model for Roblox
Требования
- 0112+ years of experience in Growth Marketing, Product Growth, Performance Marketing, or related disciplines at a high growth consumer technology company
- 02Demonstrated track record of building and scaling growth programs that drove meaningful business outcomes
- 03Strong understanding of the full growth funnel, from acquisition and activation through retention and monetization
- 04Advanced SQL proficiency and experience working directly with large datasets
- 05Deep understanding of experimentation methodologies, incrementality measurement, attribution, cohort analysis, and causal inference
- 06Strong grasp of LTV, retention, monetization, and unit economics
- 07Ability to independently identify insights, quantify opportunities, and make data-driven decisions
- 08Experience partnering closely with Product, Engineering, and Data Science teams to drive growth outcomes
- 09Ability to identify product-led growth opportunities and influence roadmap prioritization
- 10Strong business judgment and ability to balance short-term performance with long-term strategic investments
- 11Exceptional cross-functional collaboration and stakeholder management skills
- 12Proven ability to operate effectively in ambiguous environments and independently drive initiatives from concept to execution
- 13Strong written and verbal communication skills, including experience presenting to senior leadership
- 14Strong understanding of modern advertising technology, measurement infrastructure, and growth tooling
- 15Demonstrated experience leveraging AI to improve decision-making, accelerate workflows, and increase organizational effectiveness
- 16Familiarity with responsible AI practices, including quality assurance, risk mitigation, and governance considerations
Условия
- 01The role reports to the Head of Growth Marketing
- 02For roles based at our headquarters in San Mateo, CA: The starting base pay for this position is as shown below