OpenAI23 дня назад
Growth Marketing Manager, SMB Ads
Зарплата не указана
Полная занятостьУдалёнка
Обязанности
- 01Execute growth experiments across acquisition, activation, lifecycle, and early retention.
- 02Build email, in-product, landing page, audience, messaging, and offer tests that help SMB advertisers reach first spend and repeat value.
- 03Use AI tools to prototype marketing assets, automate workflows, analyze funnel data, generate creative variations, and build internal growth systems.
- 04Partner with Growth, Product, Engineering, Data Science, and Marketing Operations to turn strategy into shipped experiments and measurable learnings.
- 05Support improvements to sign-up, onboarding, campaign creation, measurement, and advertiser education.
- 06Maintain experiment documentation, QA checklists, learnings, and performance readouts.
- 07Translate ambiguous growth ideas into concrete tests, campaign plans, launchable assets, and clear next steps.
- 08Help identify new ways to convert, activate, retain, and grow SMB advertisers.
- 09Work across acquisition, activation, lifecycle, and conversion, focusing on moving advertisers from interest and sign-up to first meaningful spend and retention over time.
- 10Build campaigns, lifecycle journeys, landing page tests, messaging tests, audience experiments, AI-assisted workflows, reporting improvements, and practical conversion programs.
Требования
- 01Have experience in growth marketing, lifecycle marketing, GTM engineering, marketing operations, product growth, demand generation, or performance marketing.
- 02Have shipped campaigns, experiments, automations, landing page tests, lifecycle programs, or conversion initiatives.
- 03Are comfortable working across ambiguous, fast-moving growth problems with incomplete information.
- 04Can interpret funnel metrics, campaign performance, experiment results, and customer behavior signals.
- 05Are fluent with AI tools and use them to accelerate marketing execution, workflow automation, analysis, personalization, prototyping, or internal tooling.
- 06Have strong writing and customer judgement, especially for translating product value into clear SMB-facing messaging.
- 07Enjoy working across Marketing, Product, Engineering, Data Science, and Operations.
- 08Have experience with SMB growth, self-serve funnels, advertiser growth, PLG SaaS, marketplaces, commerce, fintech, local services, creator tools, or other high-volume customer funnels.
- 09Have experience with lifecycle marketing, CRM, segmentation, activation, onboarding, winback, or retention programs.
- 10Have familiarity with ads products, SMB acquisition, campaign setup, advertiser education, or self-serve growth funnels, including platforms such as Google Ads, Meta Ads, TikTok for Business, Amazon Ads, Reddit, Snap or similar.
- 11Are comfortable using no-code or low-code tools, analytics tools, marketing automation platforms, SQL, scripting, or AI-assisted coding workflows to create leverage.