OpenAI24 дня назад
Growth Lead, SMB Ads
Зарплата не указана
Полная занятостьУдалёнка
Обязанности
- 01Develop and execute acquisition and activation strategies that help SMB advertisers discover, sign up for, and begin spending on OpenAI's advertising platform
- 02Diagnose the advertiser funnel across awareness, landing pages, sign-up, onboarding, campaign creation, first spend, and early repeat spend
- 03Own the SMB acquisition strategy across paid, organic search (SEO & GEO), social, partnerships, referrals, product-led growth, and emerging channels, continuously optimizing channel mix, CAC, activation, and first-spend
- 04Partner with Product and Engineering to improve sign-up flows, onboarding, campaign setup, billing, measurement, and first-spend experiences
- 05Translate SMB customer insight into positioning, messaging, funnel improvements, advertiser education, and product feedback
- 06Use AI tools to accelerate experimentation, analysis, prototyping, campaign development, creative variation, and internal growth workflows
- 07Build operating rhythms for experiment planning, performance readouts, funnel diagnostics, and cross-functional growth decisions
- 08Work with contractors, agencies, or growth operators as needed to increase execution velocity
- 09Help define how the acquisition and activation function should scale over time
Требования
- 01Significant experience in growth marketing, product growth, performance marketing, demand generation, or SMB go-to-market roles with measurable ownership of acquisition, activation, or revenue outcomes
- 02Experience improving self-serve, product-led, SMB, merchant, advertiser, or high-volume customer funnels
- 03Highly analytical and comfortable using funnel analysis, cohort analysis, experimentation, and business metrics to make decisions
- 04Strong product instincts and ability to partner closely with Product, Engineering, and Data Science to improve conversion and customer experience
- 05AI-native in how you work, using tools to move faster, generate leverage, prototype ideas, analyze data, and improve marketing workflows
- 06Ability to simplify complex advertising products into clear, compelling narratives for small business owners, operators, and marketers
- 07Experience growing advertisers, merchants, creators, or SMB customers through scaled self-serve platforms such as Google Ads, Meta Ads, TikTok for Business, Amazon Ads, Reddit, Shopify, Square, Intuit, HubSpot, or similar
- 08Experience with advertiser acquisition, campaign launch, measurement, CAC, payback, LTV, retention, or spend expansion
- 09Ability to thrive in ambiguous, fast-moving environments where building new growth systems from the ground up