Coinbase7 дней назад
Senior Enterprise Product Marketing Manager, Base
Зарплата не указана
Remote - USA
Обязанности
- 01Own the enterprise GTM roadmap for Base financial markets, including positioning, messaging, segmentation, and launch strategy across institutional use cases (trading, lending, tokenization)
- 02Build a repeatable enterprise proof engine: written case studies, sales-enablement collateral, solution briefs, and flagship video content mapped to priority customer profiles
- 03Lead cross-functional launches with Product, BD, CDP, DevRel, Comms, Legal, and Compliance, translating complex and regulated capabilities into clear narratives for business buyers
- 04Drive competitive and market intelligence for enterprise crypto, bringing the voice of the enterprise customer into the product roadmap
- 05Define and report the metrics that matter - pipeline influence, partner amplification, launch performance, and adoption - then optimize against them
- 06Shape the working model for Base's enterprise marketing function and mentor junior PMMs as the team scales
Требования
- 016+ years in product marketing or GTM roles with demonstrated B2B/enterprise outcomes, ideally in crypto and/or financial markets
- 02Track record of owning end-to-end GTM and launches for technical financial products with measurable adoption or revenue results
- 03Fluency with how onchain trading, lending, and tokenization work, and demonstrated ability to partner with Product and Engineering on roadmap decisions
- 04Proven cross-functional leadership in 0-to-1 environments, with examples of stretching from strategy through hands-on execution
- 05Experience marketing to financial institutions in regulated environments (e.g., MiCA, AML/CFT) or building/scaling a sales-enablement engine for a BD-led motion
- 06Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality
Условия
- 01Base salary varies by location
- 02Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k))
- 03Annual base salary range (excluding equity and bonus): $170,765 — $200,900 USD
- 04Candidates may submit a maximum of 3 applications within a 6-month period
- 05Coinbase is a remote-first, but not remote-only company
- 06Expect to get together quarterly for intense in-person working sessions called “surges”