Coinbase10 дней назад
Group Marketing Manager, Base Chain
Зарплата не указана
Remote - USA
Обязанности
- 01Own GTM strategy and execution for priority products and audiences, including positioning, messaging, and launch planning that drives measurable adoption
- 02Lead cross-functional launches with Product, BD, CDP, DevRel, Comms, Legal, and Compliance, translating complex technical capabilities into clear narratives that resonate with developers and builders
- 03Drive marketing operations for the team, including planning, prioritization, process design, and the operating cadence that keeps a fast-moving team delivering on time
- 04Manage a team of up to 2 PMMs in a player-coach capacity, setting quality standards for storytelling and GTM execution while personally owning key workstreams
- 05Shape Base's global events strategy and deliver end-to-end event presence, from flagship conferences to owned activations including Base Batches
- 06Define and report on launch performance, adoption, pipeline influence, and partner amplification metrics, optimizing against them to inform ongoing strategy
Требования
- 018+ years in product marketing or GTM roles, including direct experience leading and managing a marketing team with measurable adoption or revenue outcomes
- 02Track record of owning end-to-end GTM launches from strategy through execution, with demonstrated results in driving product adoption or pipeline growth
- 03Proven experience running marketing operations and/or events at scale, delivering both the daily operating rhythm and high-visibility moments
- 04Exceptional writing and storytelling ability with a demonstrated track record of distilling complex, technical concepts into compelling narratives for developer and builder audiences
- 05Fluency with how onchain products work (payments, stablecoins, tokenization, custody) and demonstrated comfort partnering directly with Product and Engineering teams
- 06Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality
Условия
- 01Base salary varies by location
- 02Annual base salary range (excluding equity and bonus): $205,785 — $242,100 USD
- 03Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k))
- 04Remote-first, but not remote-only company
- 05Expect to get together quarterly for intense in-person working sessions called “surges”