Workato16 дней назад

Director, Field Marketing & Executive Engagement

San Francisco

Обязанности

  • 01Run field marketing programs across segments and strategic accounts — dinners, workshops, executive briefings, and pipeline-building events
  • 02Partner closely with Sales to align every program against territory plans, account priorities, and active deal stages
  • 03Design and execute programs that move deals forward by surfacing real qualification evidence from customer conversations
  • 04Establish performance metrics that demonstrate contribution to pipeline and revenue
  • 05Ensure programs across geographies operate as a unified, Sales-aligned go-to-market motion
  • 06Build and run CIO engagement programs that establish Workato as a strategic partner for enterprise AI governance
  • 07Operate and evolve the San Francisco Executive Briefing Center (EBC) program
  • 08Run executive dinners, roundtables, customer advisory sessions, and private workshops with senior technology leaders
  • 09Partner with Workato executives to create meaningful engagement opportunities with CIOs and heads of enterprise architecture
  • 10Measure executive engagement effectiveness through pipeline influence, deal advancement, and executive relationship depth
  • 11Build programs that strengthen customer relationships, increase platform advocacy, and cultivate champions
  • 12Partner with Customer Success and Product to amplify customer stories and best practices
  • 13Create opportunities for customers and community members to connect, learn, and share experiences
  • 14Lead Workato's portfolio of field events, executive gatherings, and strategic engagements in key metros
  • 15Deliver experiences that reflect the quality and ambition of the Workato brand
  • 16Evaluate and optimize event investments based on business impact and deal outcomes
  • 17Develop and inspire a lean, high-performing team while staying actively involved in execution
  • 18Establish clear operating rhythms, performance metrics, and program cadences
  • 19Manage budgets, agencies, and vendors to maximize impact and efficiency

Требования

  • 018+ years of experience in B2B enterprise software, AI, platform, infrastructure, cloud, data, automation, or related technology markets
  • 02Proven track record designing and running field marketing programs — CIO dinners, executive workshops, pipeline events — personally, not through layers
  • 03Demonstrated success partnering tightly with enterprise Sales teams; programs measured against pipeline and revenue outcomes, not activity
  • 04Hands-on experience engaging directly with CIOs, technology executives, and senior business leaders
  • 05Operated successfully in high-growth, fast-moving environments where execution speed matters
  • 06Active, daily use of AI tools in their own workflows — delivers measurable AI results, not just familiarity
  • 07Exceptional communication skills and executive presence — credible in rooms with developers and C-suite leaders alike
  • 08Experience building and coaching high-performing teams without losing personal instincts for what works in the field

Условия

  • 01Based in San Francisco headquarters
  • 02Flexible, trust-oriented culture
  • 03Vibrant and dynamic work environment
  • 04Multitude of benefits they can enjoy inside and outside of their work lives