Snowflake23.04.2026
Product Marketing Lead - AI Solutions
Полная занятостьUS-CA-Menlo Park
Обязанности
- 01Serve as the category owner for AI functions at Snowflake — setting the narrative, defining market positioning, and building the GTM motion that drives awareness, pipeline, and adoption across the full product portfolio
- 02Lead go-to-market launches for new AI features and capabilities — coordinating across product, engineering, communications, and demand generation to deliver launches that land with impact
- 03Develop launch assets — messaging frameworks, demos, one-pagers, customer stories, blog posts, and event presentations — that speak to both AI buyers and practitioners
- 04Own the end-to-end solutions plays: from positioning and messaging to launch execution and GTM strategy
- 05Define the use cases, personas, and buying journeys that make enterprise AI adoption tangible and urgent for customers at every stage of their AI maturity
- 06Partner with product management to ensure the solutions play is tightly aligned to the roadmap and translates technology capabilities into business outcomes customers care about
- 07Build adoption programs that move customers from awareness to activation, working with customer success and growth marketing to track and accelerate feature usage
- 08Partner closely with solution engineers and the sales organization to understand objections, competitive dynamics, and what resonates — then bring those learnings back into positioning and assets
- 09Collaborate closely with industry teams to integrate our AI messaging / narratives effectively into verticalized campaigns
- 10Enable partner marketing with the latest strategies, assets, and enablement to drive ecosystem growth and revenue
- 11Work closely with growth marketing to build integrated campaigns that grow market awareness and generate pipeline for AI products
- 12Establish metrics and feedback loops to continuously improve campaign performance and product-market fit signals
Требования
- 0110+ years in product marketing, cloud marketing, or technical GTM roles, with significant experience in enterprise software, AI/ML platforms, or developer-focused products
- 02Proven track record of owning and executing high-impact GTM motions — not just contributing to them
- 03Experience building and landing products in competitive, fast-moving markets where the category itself is still being defined
- 04Working knowledge of ML, AI, and agent systems — you understand how LLMs, RAG pipelines, multi-agent orchestration, and agentic workflows function and how they solve real business problems
- 05Comfortable having conversations with data scientists, ML engineers, and AI architects, and equally capable of translating those conversations into executive-level narratives
- 06Genuine curiosity about the AI landscape — you follow research, track competitors, and have opinions about where enterprise AI is headed
- 07Exceptional written and verbal communication skills — you can write a crisp one-pager, build a compelling pitch deck, and deliver a keynote-level presentation with equal confidence
- 08Master storyteller: you turn complex, multi-layered technical concepts into clear, outcome-oriented narratives that inspire action from both buyers and practitioners
- 09Strong analytical mindset — you measure what matters, interpret results honestly, and use data to make bet